iPhone from generation to generation has changed … well, maybe not to know, because it would not make much sense, but at first glance it was obvious that we are dealing with something new and better. For some time, however, he feels a certain stagnation, and according to rumors the next iPhone is also bring little change, at least when it comes to visual aspects.
Inspired by these rumors editorial Quartz conducted a survey on 525 users of iPhones. As it turns out, one in four admits that the change in appearance is the main reason for the exchange of the iPhone later. Every second respondent lists the phone every two years and the worst for Apple, only one tenth its clear willingness to exchange your model for later if this will look similar to the currently offered. Although 70 percent. of them still would buy the successor of the successor of the current model, if this would offer visual changes.
The survey was conducted on American users. Consumers in other markets may have a slightly different point of view …
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