We were on the Warsaw National Stadium (PGE National), together with representatives of the Polish media, LG and … a special guest. We’ve got some football fans? Just before the Euro 2012 championships, which were organized jointly by Poland and Ukraine, we went to electronics retailers and massively bought new TVs. After four years, on the occasion of the Euro 2016 success be repeated? LG has prepared for season 2016 truly rich offer their latest receivers and wonder if perhaps not too rich. For a year, the ambassador of the new products will be outstanding Jakub Błaszczykowski .
LG announced that Jakub Błaszczykowski, one of the best players of the Polish team and the Italian team football ACF Fiorentina, has been the brand ambassador. At the same time sports star will face the promotional campaign of new TVs LG for 2016 and air conditioners LG.
I admit that the family LG TVs for 2016 stands out quite attractive design. During the presentation of the curved stand called the “crescent” and it is really pleasing to the eye (picture above). The new receivers are equipped with a number of innovations and and the latest version of the operating system webOS 3.0. On the occasion we assured us that LG is not currently in the plans to provide an update models with version 2.0 (holders of the first version got an update to 2.0, this time it can not count).
In the first half of the year on the Polish market introduced by the manufacturer up to 8 TV series Super UHD 4K and 4K UHD with different screen sizes – from 40 to an impressive 75 inches. They are equipped with improved technology to improve image quality. Here are mentioned, among others, Quantum 4K IPS panel and features Super HDR technology Dolby Vision HDR and HDR 10.
Super HDR, HDR or Dolby Vision and HDR10 one
Technology HDR Super find the LG Super 4K UHD TV. It adjusts brightness and allows for a wider range of colors, which previously could not be seen on the TV screen. This is the highest standard for the HDR available on the market in accordance with the format Dolby Vision HDR . Unlike other types of HDR, Dolby Vision analyzes the content frame by frame by adjusting the optimal viewing on a TV screen in real time. Wieslaw Kowalczyk LG argued that an average of 120 minutes of footage we have 173,000 frames. “Normal” HDR10 adjusts only once for the entire footage.
Dolby Vision takes a turn for each frame. Why is it so important and why LG as often emphasizes? Mainly it comes to deal better with the image during eg. The scenes day and night. The former sometimes there are overexposed, the second – underexposed. HDR Dolby Vision is to deal with the display of a wide tonal range (ie, shows more detail) in both cases. If the TV reaches an appropriate signal, the display of this information and run one of three preset modes, HDR, for example.
HDR10 and Dolby HDR vision are not compatible, but LG found a solution for this problem. Receiver Super UHD supports both standards, which is not possible in these are only compatible with the format HDR10. Standard HDR Dolby Vision has been implemented in a series of UH950 , UH850 and UH770 . It is known that Netflix, Amazon, Sony Pictures, Warner Bros. and Vudu will offer its own content HDR Dolby Vision.
We are also dealing with a special converter to the algorithm that converts the standard image on the HDR image. So we will be able to watch content similar to the quality of HDR, even if created in another format.
Image
Matrices, in addition to the known and proven solutions to the colors, have gained some news. The first is the ColorPrime Plus , which expands the color palette. This gives a vivid, more realistic image with greater depth.
Another novelty – Billion Rich Colors (during LG InnoFest in Budapest from the stage fell even proud formulation “trillion by B” ). The technology uses a 10-bit image processing, allows you to view the screens Super 4K UHD over a billion different colors. Image quality IPS panel Quantum 4K does not depend on the viewing angle – the image looks as good no matter which place on the sofa is viewer. And this advantage is known of the top OLED-s.
The flagship model of the series, or UH950 , UH850 or UH770 also features a True Black Panel and Contrast Maximizer . The first, an original robot LG, reduces flare and increases contrast (transmits and scatters light, minimizing reflections – talked about the improvement of 20 per cent. In relation to last year’s models), while the second thanks to distinguish objects in the foreground from the background, allows for greater image depth.
Design
SuperUHD are in a way such a small decoration of the room. When it comes to appearance, you can really put an eye on them for longer. The panel and the case are combined into a unified whole. Very slim frame (in the case of the model UF9500 is only 6.6 mm ) and simple design are free of distractions. Was also pointed out that the first televisions that have exactly the same thickness of the frame on all four sides. So far, the bottom has always been a little thicker.
Sound signed by Harman / Kardon
Super UHD are equipped with audio system traditionally designed in collaboration with Harman / Kardon. Before issuing the certificate, they have been subjected to appropriate tests. The speakers Super UHD find a first algorithm for wireless digital room correction – the sound is not distorted by his surroundings. Flagship models have algorithm HiFi audio, wireless synchronization of sound with other devices via Bluetooth or so. Clear Voice III , which eliminates background noise and enhances speech in the media watched the film.
New webOS 3.0
The webOS 2.0 has been enhanced with new functions. The new version, webOS 3.0 in addition to the bar My Channels , music player or remote control Multi-view also has a Magic Zoom Magic Mobile Connection . The first allows you to zoom faint objects or letters up to 500 percent. without compromising image quality. Second, thanks to the application LG Remote App lets you connect your smartphone to your TV without setting ustawień.Można upload an image from another device on the TV screen to select, edit, and run mobile applications. Also improved pilot Magic Remote – this year added buttons easy to control the tuner / decoder.
Accessibility
The new line of TVs LG Super 4K UHD TV for 2016 includes a series of UH950
UH850 and UH770 . In turn, the line UHD TV 4K includes: UH750 , UH660 , UH650 , UH630 , UH610 ). The models already are successively introduced into the stores, “in a moment” will be available in major retail chains in Poland. Models 65UF950 and 55UF950 also support the Out into oblivion standard 3D.
In the picture below we see everything that LG offers us this year. A lot, right?
I’m not sure if the LG knows what he’s doing. It really broad group of products and hard to predict whether the manufacturer’s estimates are too optimistic. The sharp increase in sales of new TVs on the occasion of Euro 2012 was dictated not only that we wanted to see our team struggle in a hell of a better quality. The pretext were also numerous promotions organized by some manufacturers (eg. A chance to receive two tickets when purchasing the Eligible receiver) or plain desire to mention the old box to a newer model. Thanks to the Euro and the Olympics were expected to even 8-percent increase in receiver sales than last year. Four years have passed, and the success of the powtózy? While smartphones often replace every 2-3 years, so unless we buy a TV for a much longer period …
Even at the end of some of the forgotten in our relationship a secondary hero of the event. What player has in common with TVs, air conditioners and the LG? The company stresses that Błaszczykowski “continually working on its form, seeks to championships in his discipline,” and “brand is LG with its efforts to create new solutions.” Among other things, in the electronics and therefore introduces new TVs. Linking is rather pure marketing, but you have to admit that at least Ambassador recognizable not only in our country. Błaszczykowski will include the He took part in selected events, and his image will become part of the upcoming campaign and marketing communications. The contract on mutual cooperation between the partners was signed for one year.
Sebastian Kupski
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