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Report PageFair leaves no doubt: Mobile adblocki rapidly gaining popularity. As this goes on, it’s the moment it gets hot.

You listen to the radio and enters block advertising, so … are you waiting for, or change the station. TV viewing and includes advertising, so … are you waiting for, or change the channel. You are browsing the internet and appear in advertising, so … read on. So it is mostly. Rarely advertising you have to close or wait until it disappears. Mostly ads are somewhere next to the text, because computer screens are large and allow it to content and advertising existed side by side.

We know sometimes happen pathologies, such as those seen on the pages of Gazeta by Przemek where several video attacks the recipient on one side of the entry. But this is extreme, that – fortunately – not the rule.

The worst, however, is on smartphones. There, the screen is small, so it’s hard for a good ad exposure next to the content, after which came the reader. Hence the frequent idea that the advertisements obscured all websites, and to close it you have to click on the often little cross and hope that the touch screen properly recognize our touch and not accidentally hit in the promotional material that we not interested.

I do not know about you, but I am in such situations, I feel a little like someone has used a smartphone, for which he paid considerable money, to fight against me. I have the impression that either my working tool playing with me in the cat and mouse, or take part in some strange game in which I was a sapper and one wrong move will cause me to undesirable consequences.

It is therefore not surprising to me the results of the report PageFair, which I read just on DI:

One in five smartphone blocks ads?

according PageFair already 419 million people worldwide blocks ads on mobile devices (an increase of 90% over 2015.). For comparison, in last year’s report indicated that 198 million people in the world in general use adblockerów. The chart below shows how the growing popularity of mobile adblockerów from January 2015. The numbers correspond to the global number of active users per month – I read in the analysis report PageFair, which prepared the Official Internet users.

This dramatic increase should worry publishers, actually … to open their eyes. Because what they are doing by using such aggressive advertising is filming at each whip.

Recall. We have to deal with smartphones, or devices that are relatively soon on the market. Meanwhile, now every fifth user blocks ads. Following this pace in a year or two after the Internet that we know today will not remain one stone. And for the short-sightedness of great sites that use aggressive advertising to pay all creators internetwi because, as someone has already activated Adblock, it usually will have it run on all or many pages, not just those that really it deserved.

Ratio to adblocków not change for years. I believe that the use of the tools that are used to circumvent the system, which is profitable and allows the operation of many websites, is – to put it very gently – morally questionable. Is it abuse or simple theft? Invalid definition is now, and it is important that the problem exists and we can not deal with it.

On the one hand we have the Internet users who are reluctant to go back to the portfolio, when you have to pay for digital content. And although you can try to admire the results of Election paywall or results collection Gonciarz, the facts are quite bitter to swallow.

Chris Gonciarz supported on Patronite slightly more than 1,400 people. Their patronage translates into a monthly budget of 26 thousand. zł. Sumka very pretty and many online authors may envy. But let’s look at something else – Gonciarz is your channel of more than 370 thousand. subscribers, which is also a good result. Comparing, however, this number of people who supported him financially, we can say openly that the majority of Internet users was not ready to pay for content YouTuber.

When we look at the success paywall Election, it is like. At the beginning of the service boasted 77 thousand. people who pay a subscription. A nice result, but with 5.1 million readers of “Election” on the internet, it does not look so good. Again, it can be concluded that the vast majority of Internet users do not want to pay for content.

And if most do not want to pay, it is known that the publisher, the owners of blogs and channels on YouTube will not resign from day to day with hated by many advertisements, hoping that will keep the money from the readers and viewers. That could Krzysiek Gonciarzowi now does not mean anything. Of course, its success can be an important moment for a difficult way to convince Poles that it is worth paying for content on the Web, but this one success does not change as a matter of nothing.

Not much time will pass in the Vistula before they work out in the Internet solutions. Let for a moment turned out, it was too late to introduce any changes because most surfers will have poblokowane from top to bottom all the ads and suddenly dry spring with the money.

Ironically, the biggest players who often lead aggressive advertising probably will cope in the new reality – whatever they were. They can handle a large blogs and sites that relied on commercial cooperation native advertising. However, the mass of websites and smaller blogs that depend on ad impressions can fall victim to the revolution, which did not have the slightest effect. Finally on the changes Internet users suffer too, because they can disappear liked their website.

So we will all regret it.