Photo: Reuters
“Pokemon Go”
The game combines the classic 20-year-old game with augmented reality technology, allowing players strolling near the area and looking for virtual characters Pokemon on their smartphones – a search for objects brought rave reviews first.
In the United States, July 8 – two days after the release of the game – Pokemon GO has been installed on more than five percent of mobile devices running Android, according to SimilarWeb, analyst firm dedicated to the Internet.
According to SimilarWeb at the moment has more users on their mobile Android game application than dating Tinder, a daily active players is equal to Twitter users. The average playing time is 43 minutes a day, it is more than time to WhatsApp or Instagram.
game by storm conquering the American market and Nintendo shares gained on Monday, a quarter of the value of reaching the highest level since November. Since closing on Thursday gained 36 percent, and growth began at a time when the game was on the first place of the ranking of free iTunes belonging to Apple Inc.
the game is available in the United States, Australia and New Zealand. Soon it will be available for download in other countries, including Japan, which is one of the world’s largest gaming market.
Pokemon GO does not immediately need to improve the financial results of Nintendo is free, and Nintendo is not the sole investor or the creator.
the game was developed by Niantic (a separate company last year with Google), and the Pokemon company. Nintendo should be one-third of Pokemon Company and none of the companies did not disclose the shares in Niantic, which already in 2012, has developed a similar game using augmented reality technology for many players.
Some analysts are optimistic about the potential financial Pokemon GO, largely due to their small purchases transactions carried out during the game – and believe it bodes well to other gaming to mobile devices, it intends to release Nintendo in 2016 and 2017 year.
“Pokemon GO showed that Nintendo has a lot of” dormant “fans ready to try the company’s offer on smartphones, “they said in a note the analysts of Deutsche Bank.
But others warn that continued it is not known whether the Pokemon GO will be able to generate solid big enough interest that could significantly affect profits Nintendo – especially given the problems associated with the company’s rapid growth in the value of the yen.
real change, according to the investor, must be in the basic profile of the company – production of the console.
– If it was a new generation of consoles, which would be the primary platform for players that would really be happening, but at the moment one such game is not enough – said Yoshihiro Okumura, Director chief Chibagin Asset Management.
Authors – Ayai Tomisawa, Makiko Yamazaki and Yoshiyasu Shida
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