LG officially started selling its first TV with a curved matrix type OLED (organic light- emitting diode) with a 54.6-inch diagonal. The described model, codenamed 55EA9800 is characterized by an extremely thin screen that through the use of carbon-fiber-reinforced frame with housing at its thickest point measures 4.3 mm.
LG’s strategy is planning to leading position in the segment of OLED, which, according to DisplaySearch forecasts, by 2016 sales will reach up to 7 million units. “OLED TV with a curved screen not only confirms the position of LG’s leadership in next-generation displays, but also expressed her desire to provide consumers with the most exciting TV technologies that are currently available” – said Havis Kwon, President and CEO of LG Electronics Home Entertainment.
new model EA9800 is the first TV equipped with an ergonomic, curved screen, providing experience in home conditions similar to those known from the IMAX theater. As a result of ongoing research over five years, developed the optimum curvature of the screen, which makes it all the display surface points are equally distant from the eye of the beholder. In this way, it avoids distortion at the edges of the screen or the blurring of detail.
TV is 4.3 millimeters thick and weighs less than 17 kg, and thanks to the patented technology WRGB shows remarkably vivid and realistic picture. The exclusive four-subpiskelami includes an additional white subpixel cooperating with conventional subpikselami (red, blue and green), which allows for perfect color reproduction. Also, exclusive to LG color correction function Color Refiner further enhances the tonal, allowing a more vivid and more natural colors than ever before.
Like the first OLED TV, OLED TV with a curved screen is characterized by an infinite contrast ratio, ensuring optimum contrast regardless of ambient light and viewing angle.
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