Apple's quarterly results: higher revenues, lower profits - Republic

Source: Bloomberg

Apple reported a higher-than-expected revenues, decided to pay a higher dividend. The company has developed for the lower profit and wants to change the image

Since September last year, Apple has lost more than 40 percent. stock market value, which was greatly helped us czarnowidztwo analysts forecasting a significant drop in revenue and the number of devices sold. Apple has shown, however, that is still doing well and still logs record revenues. Proof of good health is to be the decision to pay shareholders $ 100 billion. at the higher of 15 percent. dividend to be realized by 2015, and the share buyback program, with a total value increases to 60 billion dollars.

Apple

income in the first three months of 2013 years amounted to 43.6 billion dollars., which is the result of more than 10 percent. This worked out better than the year before.

– Even if you have recently Apple did not meet the expectations of investors, the share price has fallen by 40 per cent., it would for the first quarter of 2013 the company obtained the results, which at 38 per cent. the margin may envy of most competitors – says Marek Kujda, an analyst at IDC. The only clear change is the decline in net profit by more than 10 percent., Year-on-year to EUR 9.5 billion. The reason for this is simple: it is the pressure exerted by competitors. Over the past year the market there is a lot of equipment for high-threatening Apple products including the Samsung Galaxy S4 smartphones, the Nokia Lumia 920, HTC One and Nexus 7 Tablet or Kindle Fire HD. So intense competition pressured margins decline imposed by Apple for its products, which most exemplified iPad mini. A year ago, the average mark-up of the apple logo was 47 per cent., And now shrunk to 38 percent.

proved to be a forecast of weakening sales of equipment with apple logo. The company distributed from January to March 19.5 million iPads (up 65 percent). IPhones and 37.4 million (an increase of nearly 7 percent. Y). Mac computers sold slightly less than last year.

thinking give iPhone sales especially if we take into account the fact that these devices make up more than 50 percent. Apple’s revenue, in the same period last year, their sales increased by almost 100 percent., year on year. And this dynamic, almost aggressive growth in the past now reflects the company hiccup.

Despite the development outcomes that zachwyci?yby shareholders of any other company, Apple shareholders are not completely satisfied. The reason? “Think different” (think differently), the legendary slogan coined by Steve Jobs, it begins to weigh Apple’owi. Surprise After years of reaching the market and early-current ideas of his time the company has lost dynamism. Since the death of the charismatic founder of the company has not released the no revolutionary product.

The quarterly results were announced Tim Cook, Apple’s CEO, tried to lower expectations of analysts. He appealed to the company stopped treating the apple logo as a global startup continually recording huge gains, and instead looked at this company for a mature, robust enterprise which recognizes the world’s biggest dividends. It’s about changing the image in the eyes of investors.

– Apple tends to a state in which neither increases nor decreases are not too big – says Sarah Rotman Epps, an analyst at Forrester Research. He adds that in the long run, however, the company should release a breakthrough gadget or service that you do not lose the confidence of investors.

– They have to develop something that will open a new revenue stream – says the analyst.

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