Apparently not very satisfactory results popularity systems operating Windows 8 and Windows 8.1 Microsoft finally forced to take an extremely serious step, and thus lower the price of the license. According to unofficial information, the company has made reductions up to 67%. It is worth noting, however, that this only applies to PC manufacturers (OEMs).
Joe Belfiore from Microsoft which is true details of the information is not confirmed, but admitted that the company’s actions are aimed at making that manufacturers will be able to reduce costs in order to offer “an excellent experience with the Windows platform at very competitive prices.” Belfiore in a diplomatic way, unless explicitly unofficially confirmed the news, which shows that for computers costing under $ 250 price licenses for Windows 8.1 was reduced from 50 to just $ 15.
Why such a big discount? More recently, Microsoft announced that since the launch of sales of the product introduced a total of 200 million licenses of Windows 8 and Windows 8.1. This means that a day around the world the company sold an average of 420,000 licenses. For comparison, Microsoft only sold 240 million year licenses of Windows 7, while a lower value, 200,000,000, Windows 8 and Windows 8.1 is reached after 15 months. 200 million licenses sold, of course, a lot, but at the same time sale “tiled” of Windows, is noticeably weaker than the “sevens”.
lowering the price of licensing Microsoft wants to achieve several goals. After the first cut will make the computer manufacturers spend less on licenses and could theoretically translate into lower prices for finished products. Of course there is also the possibility that manufacturers will use the savings to improve their financial performance, selling computers in current prices. Second, Microsoft lowering the price of the license can increase their sales and ultimately increase the share of Windows 8.1 operating system market, which could further attract developers who would create new applications – primarily a “tiled”. Thirdly price reduction may constitute a form of defense against free operating system Google Chrome OS, which is still not somehow specially noticeable in the market, but for Microsftu is a potential threat – is primarily in the segment of cheap personal computers.
As reported by Bloomberg, even before the reduction, major manufacturers licenses could buy at a price of about $ 30, but you had to meet specific conditions. One of the most important was the active participation in campaigns and all marketing activities to promote Windows 8 and Windows 8.1.
Lowering priceslicense for Windows 8.1 makes the question is, what’s next operating system Windows RT? This platform, designed for the cheapest tablet “windowing” is still a market margin. Price $ 15 for Windows 8.1 may cause the tablet manufacturers can begin to think about the fact that the RT version it is worth to buy, if the price of their licenses are now similar. Perhaps all now in the hands of producers SoC processors based on ARM architecture. It is very likely that after lowering the price of the license of Windows 8.1, the price of the equipment can make the difference on which platform the tablet (including hybrids) will decide to manufacture. It is easy to imagine a situation in which Windows RT 8.1 would be condemned to oblivion.
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