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Cyfrowy Polsat and Plus network, in accordance with the announced strategy of integration of products and services for the modern home, start a joint program – SmartDome. In the first stage, you can combine products such as television, internet and telephone LTE and save for each added service from the portfolio of the two operators. The offer will be available from 18 February., And in the following months, the program will be added to other products: banking and electricity. Along with the launch of a nationwide advertising campaign will start. Ambassadors program SmartDome were Joanna Toddlers and Paul wolfdog – authentic, credible, ripped, both in life and on screen couple acting.
Savingby adding
SmartDome program allows you to combine modern services beneficial Plus and Cyfrowy Polsat, so you can pay less for their bills and generate big savings. Extending the contract for one of two held services by buying a second service or selecting two services Cyfrowy Polsat or Plus, you get a new product every 10 z? discount per month, or 240 z? total discount in the course of the contract (assuming a contract for 24 months). Services can be added to products Plus (telephone, Internet, LTE) or Cyfrowy Polsat (satellite TV, Internet LTE) with a minimum subscription of 39.90 z?. They can also be combined – TV with your phone, Internet phone, Internet TV, or all three – is only valid subscription level added services – at least 39,90 z? for LTE and mobile Internet and 59,90 z? for TV . At the same time, you can connect up to 9 services: maximum 3xtelefon, 3xInternet and 3xtelewizj? and thus save up to 80 z? / month.! SmartDome Program Plus network and Cyfrowy Polsat is 240 z? savings during trwania24-month contract, if you use the two services. Owning a classic set of services: TV, Internet, phone, that’s 480 z? savings within two years.
– A joint program of the Plus and Cyfrowy Polsat is a unique proposition corresponding to the needs of our customers and providing them with numerous benefits. We believe that together with us the customer will be able to create a cost-effective, convenient, safe, smart home, just SmartDome. Presented today offer the first stage of the program, which will be developed in the following steps of new products for the home and family – such as banking services or electricity – as well as additional benefits – promotions, sweepstakes, contests, says Beata Bia?kowska, Managing Director for Marketing Companies Polkomtel and Cyfrowy Polsat.
– SmartDome program is a way to save the addition. For customers of Plus and Cyfrowy Polsat created a very simple and intuitive rules that enable our customers to more effectively manage spending on television and telecommunication services. The program SmartDome measurable benefits without any extra charge, a way to dozens of gold savings within a month, and even a few during the whole duration of the contract with the operator – says Justyna Kulka, Director of the Department of Management Companies Offering Polkomtel and Cyfrowy Polsat.
The more services, the more savings
SmartDome program can proceed in three ways:
- combining already have services or extending one of them
- by buying a new service to an already possessed
- buying at least two services from the Plus or Cyfrowy Polsat
Joanna Toddlers and Paul wolfdog SmartDome ambassadors program
Ambassadors program SmartDome were Joanna Toddlers and Paul wolfdog – authentic, credible, ripped, both in life and on screen couple acting. Joanna Toddlers and Paul wolfdog were invited to cooperate in the program due to SmartDome characterized them, naturalness, rodzinno??, modernity, humor and cheerfulness. The campaign will be shown a couple of actors in entertaining, home situations, metaphorically showing the benefit of having several services Plus and Cyfrowy Polsat. Joanna Toddlers and Paul wolfdog played together for the first time in 10 years. In addition to commercials, pair starred in viralach and lent her voice to the campaign on the radio and image in print and digital formats.
addition to the standard communication activities, pair of actors will create a blog linked to fanpage’ami Cyfrowy Polsat and Plus. Joanna Toddlers and Paul wolfdog, in his characteristic style, will describe the sensations associated with using SmartDome and narrate the course of the various stages of creating the campaign. In addition, the actors will take on the role of commentators and consultants in the field of the latest trends in modernizing the house.
nationwide advertising campaign
February 18 on television and the Internet, and in the following days as the radio and the press will start joint campaign Cyfrowy Polsat and the Plus network, promoting the program SmartDome. It will include major television networks – Polsat, TVN, TVP1, TVP 2 and thematic channels. During this time, provides intensive activities in the national radio stations and the press with the use of large formats: TV guide’ach, weekly reviews and journals. The online program will be widely communicated SmartDome include on sites: Gazeta.pl, Onet.pl, Interia.pl, Youtube.pl., ipla.tv, Netshare pages, search engines and social media and the blogosphere. There will also be a campaign zewn?trznych.Priorytetem media campaign is to reach out to as many existing and new customers with information about the new program.
by creative agency is Grey Group. The director of spots was Bartek Ignaciuk. For the production of spots corresponds to the TFP, and post-production was responsible for Chimney Pot. The campaign was planned by PHD and Carat Media Direction Poland.
Viral and coverage of the production plan are available at the following links:
http://youtu.be/XyugGVoTO5k
http://www.youtube.com/watch?v=kLw3l7ghw8g
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