highlight of the week was the presentation of the Lumia smartphone in 1020, and I think it is difficult to argue with that. Finns narobili a buzz around your new product before its release, but after the presentation, you can write that they had a right to. Emotions have subsided and the market is waiting for the first tests of the equipment and the opinions of experts. Shots are also questions about the timing of the handset to the sale and which may be the key to the success of this project, the price of your smartphone.
Upcoming 1020 Lumii many people interested in this model wondered if Nokia decides to “go crazy” with the price and the positive surprise customers. Slowly things are starting to clarify: some German shops priced to a new Nokia smartphone for 800 Euros. Then offer these began to disappear, but the information remains – after all, in nature nothing is lost. Are these 800 euros will provide Nokia customers? The example cited is the iPhone 5 with 32 GB of internal memory that the Old Continent is sold at a similar price, and it is emphasized that we are talking about, after all premium handset – for news (and it’s over the top) you have to pay.
Even if the reports prove to be true, and for the new Lumia actually have to pay well over three thousand. gold, prices probably will fall soon. The question is whether it will be fast enough to take advantage of the positive atmosphere that accompanied the device? The cost of purchase of the product may seriously undercut his wings and after a few months / quarters again, it turns out that the most expensive Lumie do not enjoy such interest, to which counted Nokia and Microsoft. It is a pity that the Finns do not want to take the risk of lower margins and are not trying in this way to promote its line of smartphones with Windows Phone. So far probably go with the assumption that the handset and so will sell, and the price does not matter. Recent reports indicate that it has.
A month ago, I wrote about the fact that Nokia has become the undisputed leader in the segment of smartphones with Microsoft’s mobile platform. Not simply the offensive Finnish corporations, but also, and perhaps above all, the passive attitude of the competition. This subject has recently developed AdDuplex employees (involved in advertising applications for Windows Phone). From their data, the Finnish manufacturer’s smartphones are now 85% of the market for handsets with WP8 on board. This is not domination, but hegemony. Looking at the diagrams created by AdDuplex, note this on the popularity of particular models of Nokia.
It turns out that the most common current model of this manufacturer is neither flagship, or even ?redniak but cheap Lumia 520 presented earlier this year at the MWC event in Barcelona. Finns for a while from a distance approached cheap smartphones and hoped that they manage to create a sensation in the middle and upper classes. The market quickly verify their plans and bowed to seek customers in less affluent portfolio. It was a sensible move, because cheap Lumie turn up the sale of the company and ensure that it proceeds from the sale of equipment. The problem is that the latter are not as high as in the case of flagowców.
Looking at the data presented by AdDuplex, pretty soon you will find that the Lumia 520 owes its victory in that statement emerging markets. It’s customers in India, Brazil and Africa put on a cheap handset Nokia. At the same time, it is worth noting that in developed countries, chart-topping Nokia’s smartphones did not sensations. You can not exclude that the effect it has on the price flagowców European legend. Too high a price. In the past, Nokia has already classify mishaps at too high a valuation of their products and quickly be overestimated. Of image on the lose, and customers would not decide on their equipment. May this same scenario has been repeated in the case of Lumii 1020. Sales of this model in the United States starts in 10 days. In Europe, the device should appear in September. This raises another question: why so late …
In short:
Nokia Lumia 1020 could cost 800 euros in Europe.
Finnish company dominates the smartphone market with Windows Phone.
greatest interest among customers enjoy cheap Lumia 520
graphics and information sources: Nokia, AdDuplex, unwiredview.com
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