Citing unnamed people familiar with the matter, the daily says that the BlackBerry can release up to 40 percent of its employees, the exemption will cover virtually all levels of employment and will be carried out in waves.
Blackberry, which once dominated the corporate smartphone market, in recent years more and more lost its dominant position to rivals such as Apple Inc. and Samsung Electronics Co., Ltd.
The company, which previously warned of the possibility of exemptions, refused to comment on the reports, “the WSJ , “or did not want to comment on the size of the potential losses. In March, it employed 12,700 people, and the best time for you even had 20,000 employees.
“We will not comment on rumors or speculation,” said a spokesman for the BlackBerry, Adam Emery . “We are in the second phase of our transformation plan. Organizational shift will continue, so that the company had the right people in the right places to exploit new opportunities.”
article “WSJ” was released on the same day that this Canadian company introduced the Z30, its latest smartphone, which has this niegdysiejszemu pioneer in the smartphone market to help regain its former position.
Investors increasingly see the future of BlackBerry anxious to see how the role of the market shrinks to. The company said last month that it was considering various options, including the sale or, in the face of continually weak sales of its products working in the operating system BlackBerry 10
“It is clear that the game is over for them, but it goes a little faster than I expected, “said Charter Equity analyst Edward Snyder. “Releasing half the workforce is almost over for them.”
Snyder said the cuts reflect the weakening position of the Blackberry in terms of financial and market and the sale of the company is currently the best solution, because the industry is not interested in the new BlackBerry devices.
“Even if you send out the most amazing phone market in the world, it is no longer matter, “he said.
Z30, the device, which has long been rumors and which were presented at a gala in Kuala Lumpur, will be top-notch BlackBerry device, taking the title of Z10, which was released on the market at the beginning of this year.
Z30 having five-inch touch screen display and a processor with a frequency of 1.7 gigahertz , will compete among others the Apple iPhone 5S and Samsung Galaxy S4, and a number of other devices operating with Android platform Google .
BlackBerry also announced that its popular BlackBerry Messenger chatting application (BBM) is the available this weekend to be installed on iPhones and smartphones using the Android system.
which was once only application to send short messages via the Internet and at no extra charge, now competes with mobile messaging with Facebook, Apple and others, and indirectly with mikroblogowym service Twitter.
Android users can download the appropriate application, this Saturday, and users of iPhones on Sunday.
former vice president of the BlackBerry, Jim Balsillie, left the company after he jumped block plan BBM widely available by management, which feared that it affects the sale of BlackBerry phones.
lack of clarity
BlackBerry is now faced with a market interest in your new phone, despite the uncertainty about the future same company.
Wells Fargo analyst Maynard Um said that the success of Z30 will depend on the availability of carriers, prices and the rate of adoption of this device among consumers.
“Although the Z30 is designed to help BlackBerry to focus again on the core business, we believe that investors’ attention is now focused on the potential output of the market, “Um wrote in a note to clients.
company has long tried to keep its BlackBerry 10 operating system has become the third largest platform for smartphones on the market, but the latest industry data indicates that this position will take rather a platform Microsoft’s Windows Phone as the device cooperating with it are becoming increasingly popular.
And although a new line of BlackBerry devices has been well praised by reviewers, analysts say the company lacks the leverage to compete with giants such as Apple, Google, Samsung, and Microsoft, which companies have a huge budget for marketing and research and development.
Some analysts argue that another obstacle for BlackBerry can be taken over by Microsoft in early this month department of Nokia devices and services for 7.3 billion dollars, as the leading manufacturer of software now likely to increase its efforts to improve its position in the mobile device market.
But BlackBerry, based in Waterloo, Ontario, designed to present the results next week for the second quarter, it seems as yet to hold a pre-set plan for the development of their products, even if you are considering the introduction of alternatives.
company that touts Z30 model as “the biggest, fastest and most advanced smartphone available on the market “, said that the device will hit the shelves in the UK and some countries of the Middle East as early as next week.
smartphone will be available in selected operators and retailers in other parts of the world to end of the year, the company said, adding that specific prices and availability will be announced by its partners at the time the Z30 on the market.
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