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In this year’s ranking of the most valuable brands in the world on Apple’s leader was promoted ahead of Coca-Cola. Among them ranked in Google and a big jump up made Facebook.

compared with last year Apple reported an increase of about 28 percent., which gave him the order estimate 98.3 billion dollars. and first place in the ranking prepared by Interbrand. Larger, because 34-percent growth was runner-up – Google’s valuation of 93.3 billion dollars. Last year’s leader – Coca-Cola – away from second place $ 14 billion. Brand recorded only 2 percent increase, and its value amounted to 79.2 billion dollars. Apart from the podium was IBM, which results in improved compared to 2012 by 4 percent. giving a valuation of € 78.8 billion. Starting from the fifth place, the top ten are presented in the same way as the previous year. Toyota closes it.

highest growth with in the entire statement – 43 percent. – Facebook made that the current valuation of 7.7 billion is 52 position (up from 69). About 30 percent. increased while the value of the brand Prada, which allowed her to climb 84 at 72 position. Another year of high growth (27 percent.) Also records the Amazon.

Brand, who in the past year has lost the most, is Nokia. He had earlier served 19 position, resulting in a 65-percent drop landed on 57th site. Less than a year before the valuation also received such Morgan Stanley (21 per cent. Downwards), Nintendo (14 per cent. Downwards), MTV (12 per cent. Downwards), Avon (11 per cent. Downwards) and Dell (10 per cent. Down).

statement debuted three new brands. Highest measured (7.7 billion) Discovery was on the 70th place However, 85 Duracell place went to the valuation of 4.6 billion. Among the newcomers was the Chevrolet, which fell to 89th place

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Just like last year the highest value technology brands enjoy. The top ten is the total of six (one more than last year). Among these, only 5 percent of Intel reported. decline. Not a preferred brand electronic fare while, so closely associated with the technology. Decline in value this year was recorded by Sony, Canon, Nokia and Nintendo. The opposite trend than the previous year can be seen in the case of financial brands. The declines recorded here only Morgan Stanley and Santander.

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developers took into consideration the report as branded products of the brand are doing in the market, as well as how to influence consumer choice. Importance was also how important they are for the firms to which they belong.