Conference Apple – Music, iOS, 9 and watchOS 2. Disappointment … – Gadzeto Mania

What an interesting time showed Apple WWDC 2015? News are many, but I have not been so disappointed. Not only the lack of important innovation, but – even worse – Apple began to copy Microsoft solutions.

WWDC 2015 and great expectations

WWDC (Worldwide Developers Conference) is an annual conference Apple, for developers. Expectations concerning this year’s edition of this event was, as always, at least prohibitive. Browsing the various comments became convinced that the Cupertino company victim of its own marketing – this, still remembers the era of Steve Jobs. Why?

When similar conferences organized other companies in the industry, it is – but interest in them is sometimes quite large – more no one expects miracles . If the company does not itself announced something big, that expectations are quite reasonable.

Apple is different. Wishlist reported by various commentators turned out to be a very long – the new version of the computer system and mobile, after the arrival of the Messiah in the form of a musical Apple Music, the radical improvements Apple TV, changing television snap in a game console. Did you hear, Timothy COOK? And yet fries to it.

Apple: news 2015

What of those predictions came true and what Apple presented this time? Since each of the new products can conclude in a few words, let me present them as a list :

• New iOS 9. The developer version is available now, public beta in July and official release in autumn
• The most important improvement: multitasking and split screen (only iPad Air 2)

• Siri will only get smarter and remind you of coffee on the roof of the car
• Apple pay some news. For the Polish and the rest of the world is the fourth country does not matter
• As usual: even better Maps
• Keyboard iPad with buttons shortcuts
• Picture in Picture – eg. a window with the film always comes first background
• All users of iOS 8 will be able to upgrade to version 9
• Several improvements in applications for iOS, including Notes with formatting text. Hurrah! This information is so important, I announced dissolve the Islamic State and the transition to pastafarianizm

• The new OS X is called El Capitan
• Looking cursor waving him after the screen? El Capitan increase it for a while, to be more visible
• Easy muting the sounds in Safari with an indication of a noisy tab.
• Improved tools for developers. New, better ReplayKit, HomeKit and CarPlay
• The AppStore: 100 billion application downloads, 30 billion dollars earned developers. It’s really impressive!
• WatchOS 2 – improvements in the interface of Apple Watcha. Quite a sensible feature – remote control air-conditioning in a parked car
• “One more thing” is a service Music. Introduction was brief history of music: exchanged a long list of equipment and forgot about the walkman
• Music is everything connected with our music in one application. Infinite Playlist, recommendation system, contact with artists. In practice, plain streaming with a few extras.
• Presenting Music was used a lot of words, but handed little content, and the stage scrolls the fate of people who are supposedly well-known artists. On the specifics given price: 9.99 a month, and 14.99 for up to 6-person family

Was there anything interesting?

Impressive? Maybe long, but impressive certainly not. I must admit that I am a little disappointed. Just a few months ago I admired shown by Apple’s new MacBooks and its trackpad, but this time not captivated me nothing .

I realize that WWDC is event for developers and it is difficult to expect after such fireworks, such as the Spring Forward conference in March, intended primarily for customers. Or, rather, for representatives of the so-called. branżuni, from which customers learn what they like and what they buy. Despite this, somewhere in my heart I would have expected some small glimmer, a pinch emejzingu and due to the excitement and thrills.

Instead – to paraphrase a famous saying – I only reason to shrug . There is no Steve, Tim. There is no emejzingu, there is a problem: 70 percent. employees are men and 55 per cent. This whites and Tim against this crime will not remain indifferent!

WWDC 2015, which is a waste of time

Writing seriously: yes, Apple showed new solution. Yes, there are sensible improvements and small updates. But from the point of view of me – the customer – not shown anything interesting except for the fact that Apple seems a little download from Microsoft.

I do not want while giving the impression that criticizing the intense emotion that causes a company looking for a cheap applause. None of these things – I use and like equipment with bitten apple , appreciate its producer and I see undoubted talents Tim Cook to maximize profit.

but I would be dishonest, presenting this conference as something important, and discussing marketing jargon and details such as the option to set the image as wallpaper in smartwatchu urągałoby Readers intelligence. Let’s not go crazy – from the point of view of the user and client Apple has not shown anything that deserves attention for quite a while.