Microsoft leads in Poland, a campaign advertising a smartphone Lumia 640. The preparation and implementation of actions correspond to the McCann London, Carat, Isobar and iProspect Poland Poland.
The ads presented are the most important elements Lumii 640: 5 inch HD display, powerful components, the Windows Phone 8.1 and built-in Microsoft services – primarily Office 365 and onedrive. The campaign also stresses that the smartphone is covered by the promotion, in which you can try out the full version of Office 365 Personal on your computer and tablet.
advertising campaign began in late April and will last until the end of June. Is carried out in television (the main channels and thematic), internet (display and video advertising on sites including VoD and on social networks, activity in Spotify, competition in Endomondo).
The Global Campaign creation agency prepared McCann London. In Poland, for the activities in social media are responsible agencies Isobar and iProspect Poland Poland, and for strategy activities and media planning and buying – Carat media house.
More information Lumia 640, Lumia Microsoft
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