Thursday, September 10, 2015

After the conference, Apple. Marketing department pierced technological departments – Wyborcza.biz

Media reactions are quite positive. “Such a conference, Apple has not been for years,” – writes technologie.gazeta.pl service. “Premonition of two highly successful sales and one spectacular flap” – adds naczelnySpider’s website. Although there are different voices -redaktor Antyweb writes eg., That someone “most of the presentations remembered the dancing dog” – but they are lost in the flood of positives.

But the problem is that the conference is no longer an Apple conference technology department. Of course, they appear on the new products and hardware, but really most of the information have been compiled in the marketing department. So let’s look at what the department said.

Is designers abandon wacomy?

One the warmest adopted innovations was a new iPad Pro. He confirmed the thesis, which was said for a long time – the current way in which the act tablets is uncomfortable. What is going on? A few years ago Steve Jobs made fun of styli, everything had sufficient staff with their own fingers.

But it turns out that that the device be capable of working are needed to it or stylus (for smoke named pencil) or keyboard (here just making the Apple tablet is difficult to distinguish from the tablet Microsoft Surface). What’s more, for professional cartoonists as good offer solutions company specializing in the manufacture tablets for drawing, though perhaps a bit more expensive. For Wacom Cintiq model comparable to the iPad Pro in terms of onboard memory, this difference amounts to over $ 500. We do not know the most important: as the professional applications will be presented the equipment from Apple?

Especially since tablets rather bored to users – according to IDC, their sales declined in the first quarter by 5.9 percent. On the one hand, it is wine more and more smartphones, on the other oversaturated market.

Siri – which voice data?

Apple TV claimed the expansion device for watching movies with voice functions. At first glance an interesting solution – no more fumbling with the remote control and the ability to easily manipulate watched channels. The problem is that this solution has already proposed during the launch of Microsoft’s Kinect console. And then there are several questions to ask once again, because we have not received an answer.

Is the Apple TV will record our voice? Whether it will store the data, after which you will be able to identify you? Are these features can be turned off? Who will store the recorded information. We allow wiretapping by the hour?

According to the information that is disclosed during the conference that the system has meant a fairly accurate command, which can also mean the need for accurate processing of user data. Will it be possible? Siri had big problems with the understanding of the English language – without diction teacher and a perfect accent handsfree turned out to be almost impossible.

Apple Watch – whether the company has an idea for this product ?

The new versions of the band find a new and improved software. However, this is actually a cosmetic change. It is worth considering whether Apple has even an idea for selling watches. This sale has pretty good – Apple Watch wafted in the number of 3.6 million units.

During the April WWDC Apple announced that the next version of Watch will be less dependent on connection to smartphones, will m .in. the installation of standalone applications.

Now, the company has not confirmed this information. For now watch becomes quite an expensive addition to your phone, któryraczej there is no meaningful application.

The only innovation that Apple can boast is the implementation of haptic technology in new models of iPhones. The screen has a sense the force, which may allow you to change the way in which we contact the phone. This change is one downside – it is not visible at first glance for new users. Is that significantly alter the sales of new smartphones? At the moment it is difficult to say, but it is worth remembering that Apple customers are firmly attached to the brand.

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