Excitement wears off tablet – Republic

Source: Bloomberg

In the fourth quarter of last year, the global sales compared to the situation a year ago for the first time dropped.

In the three months before Christmas 2014 years the world has sold 76.1 million tablets and two devices in one. That’s about 3.2 percent. less than a year earlier at the same time – gives IDC. Most tablets sold Apple – 21.4 million, but even the leader of recorded 17.8 percent. decline in their sales. To Samsung managed to enter the market by 18.4 percent. electronic signs less than a year ago (including 11 million). Leading manufacturers in the statement just another Lenovo has resisted the negative trend – selling its tablets increased year on year by 9.1 percent. and reached 3.7 million units. The nearly one-quarter sales fell Asus devices (3 million) and Amazon’s Kindle Fire has sold nearly 70 percent. less 1.7 million). Grew strongly for it (by 36.2 per cent.) The sale of tablets from other manufacturers evaluated together. – Although

Apple has developed its offer in the market while maintaining older models iPads and lowering thei r prices to as much as 249 dollars., Would not be sufficient to stimulate the market to the extent that affect the iPhone smartphone market. At the same time, Samsung fights with cheap equipment manufacturers who have proven that the tablets from the middle and upper shelves are not price-cut devices in today’s market Jiteshi Dressed comments, a senior analyst with IDC. Year round tablet market closed in positive territory. Sold 229.6 million of these devices, and it’s about 4.4 percent. more than last year. Leading manufacturers reported a drop in sales of Apple, Asus and Amazon.

According to IDC research director, Jean Philippe Bouchard, despite a year-round market should, however, this year bring further increases in sales of tablets. Sees a chance to increase the technological novelties, such as contactless interfaces, better technical characteristics of new models and the shift towards more screens.