Orange campaign will last until mid-June of 2015. – It will also be the second part of the campaign with the participation of Thomas Karolak, our ambassador – says Paul Patkowski, executive director. Brand and marketing communications Orange Poland. The company promotes the package containing the telephone service (fixed and mobile), a package of 61 channels and the Internet – all together for 94 zł per month.
executed advertising campaign and its creative agency Publicis prepared. Media bought the media house Initiative Media. From now on, in advertisements and other communications materials Network logo will appear in many versions – each will remain the standard square shape and orange background, but instead of the brand name will appear in words describing different aspects of life and the needs of users and the names of services and products provider. Eg. The house, Company, Close, Mobility, Entertainment, Stamina, Money, Technology. (MAC)
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