What exactly is it? Let’s say you are coming to Warsaw for the weekend. Naturally, you’re looking at. And where is it you seek? Probably on Google. List of search results might look like this below. Let us see what we have in the results list, looking from the top:
– sponsored search results, marked “Advertisement”
– the results suggested by Google, from which we see at once the price per night, and we have the opportunity to do the booking or read reviews written on Google +
Fig. Google
“Normal”, organic search results are listed below.
Well, you say that you are going from Warsaw to London and are looking for a flight. From what you are using? Probably again with Google. Search results then look like this:
Fig. Google
At the top again we sponsored search results. Google box below, from which you can choose the date of interest to us, airlines, immediately displayed price. One more click and you can buy tickets.
Normal results are again below.
It is so high to present their services through Google alarmed the European Commission. The investigation has been going on for 5 years and finally Commissioners found that their concerns are legitimate and formally accused Google that uses its monopoly position on the search engine market, pushing its solutions over others.
At the press conference, Commissioner Vestager for Margarethe competitiveness underlined that the European Commission does not want to interfere with the way the algorithm Google, but it depends on the quality of search results that are displayed to consumers. Google did not hesitate with the answer and I posted an entry on his blog , which reminded us of the words of the head of the company, Larry Page’s:
Search excellent should thoroughly understand what you mean and the results of the pay exactly what you want.
Google has long been trying to develop a search engine so that the phrase corresponding to a predetermined list not only speak blue links, but ANSWERS to questions. Therefore, integrated with her calculator, currency converter, conversion of measure, the weather, the repertoires of cinemas, and so on.
Fig. Google
Yes, it is Google, not competition. Is that bad? The European Commission believes so. Concern was provided a list of charges, the company now has 10 weeks to refer to them. Giant is punishable by up to 10% of annual revenue, or up to $ 6 billion.
In addition, further investigation has been launched – this time on Android . The European Commission will examine:
1. Is the company trying to restrict access to applications that compete with their own pre-load application by Google for smartphones and tablets with Android
2. Is the company forbade OEMs to install modifications that are running Android Google
3. Is Google’s Android devices combined “in the package” their applications and services with their other applications.
Here Google also already accomplished, in part, to allegations recalling that devices their mobile operating system is pre-installed Google applications, but also Facebook, or Microsoft’s hardware manufacturers.
Proceedings of the European Commission against Google is one of the largest of its kind conducted in recent years. And it looks like that will not end quickly.
No comments:
Post a Comment