Google search functionality is already very broad and in addition discover information, allows us to check the weather forecast, convert currency, order a meal, and take advantage of the many other options. Coming soon is a popular tool will enable us to purchase items directly in search results.
Journalists Wall Street Journal inform a new idea the company from Mountain View, which in the next few weeks will be implemented to the search engine company. US giant hopes to enter the territory previously occupied by Amazon and eBay.
The idea is a mobile equipment version of the search engine with a special button that allows her to buy searched product level. It will be a part of advertising campaigns associated with sponsored search results, and will not see him with other cords.
Clicking take the user to another page, where you will be able to finalize the deal, previously precisely defining product parameters, such as size, color, method of delivery, etc.
Not everyone likes this idea, because the company usually buys sponsored links help to attract the customer to your site. Meanwhile, Google’s idea eliminates this possibility because the client does not fall on the storefront, only purchasing through an intermediary. Many retailers so rightly observes that lose their recognition and will be treated as the Google brand.
The program for now It will be available only for mobile users, as this is a way of using the Google search engine currently gaining most popularity. Already in 10 countries, more people are using their smartphones than on home computers.
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