“Rectification Spirytus 1897-1970″ – the inscription on one of the buildings on the site okazalszych Connoisseur Praga Center in Warsaw. At the end of the year will hang near the neon one of the largest companies in the world. Bo and yes fortifies sugar, vodka better, but the best kick offered by new technologies. At least that authorities believe Google. Already last summer, Eric Schmidt, one of the leaders of the group, visited Warsaw, searching for a location for campus Warsaw, a place designed to enhance the dynamics of innovation and start-upom give access to new technologies and mentors. Fell on the Connoisseur. Google campuses operate or will operate, among others, London and Tel-Aviv, Madrid, Sao Paulo and Seoul. Warsaw was promoted to this league, because Poland is not just a source of cheap and good power engineering and information technology, but a potential breeding ground for good ideas.
And for good ideas Google is not going to save: According to “PB” annual budget each of the campuses has at least a few millions of dollars. Adjusting the neo-Gothic buildings distillery surface to devour giant technological needs another round sum.
A Raisin in the vodka
Google will be the first major tenant in just revitalized downtown. Although the complex is to introduce at the end of the year, initially will occupy only part of the building guardhouse (currently only suitable for rental). In 2017. Campus Warsaw move to the interior arranged in another of the buildings, eventually occupying about 2.5 thousand. sqm. surface. Why will place at the Old Prague? It certainly is not the address of the search engine, because most companies the right side of the Vistula River still is not associated offices. Almost nobody is building office buildings – but throughout the capital is around 4.4 million sqm. office space, in the eastern part of the only … 184 thousand. sq.m.
– This is a very unusual location, but for a company that wants to stand out, it’s a good idea: near the city center and the subway, in addition to the unusual architecture and concept of the whole complex – says Mateusz Polkowski with JLL research department .
Trampoline Valley
Google, which has just announced the resignation of Krakow’s office and still takes a heavy legal and lobbying battles with the European Commission concerning alleged abuse monopolistic position in Europe, do not want to freeze capital in Warsaw. That’s why Silicon Valley giant has decided to rent the surface to be a start-upowym center for the whole Central and Eastern Europe. Campus idea is simple: Google provides young entrepreneurs with technological full support. In addition to space to work in the Connoisseur provides specialists from marketing, sales, technology, advising on the annual subscription, amounting to several hundred euros.
Ultimately, the campus is the place to find even a thousand businesses, currently including surface rental from the metropolitan college or university incubators. In this sense, Warsaw Campus will be the first large private enterprise in the ecosystem start–upów region. It will have a crucial advantage over smaller rivals: the most interesting projects recognized by Google will have a chance to instantly get to investors from overseas.
Example Shmuel
Walk through Connoisseur deserted area rather nostalgic tunes. There is no construction crews, is, however, a few dilapidated buildings, remnants of debris and sleepy guardians of the land, and behind the wall – Hikers in tracksuits.
– Competition offers offices on the other side of the Vistula is powerful, but more and more young people settlements to Prague, wanting to live close to downtown, but no prime rents downtown. Prague is rising – says Rafał Agnieszczak, Internet investor and prażanin, which companies are located in a building in Prague.
Google is therefore a real chance to repeat the scenario that in the eighteenth century. Reworked Shmuel Zbytkower, proving that the sites after the right side of the Vistula is a business does not barren land, but promised.
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