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Photo: PAP / EPA | Video: Reuters Advertising PlayStation and Xbox at E3 show in Los Angeles
In the world of electronic entertainment takes fierce marketing war creators of new gaming consoles. Microsoft presenting your Xbox One seemingly constant “shoot yourself in the foot”, declaring that without access to the network will not be playing, and the game can not be free to sell and exchange them. Does this mean that Sony’s Playstation 4 may no longer celebrate victory? Not necessarily, because the “madness” Microsoft has to be a method.
premiere of the new generation of consoles is for their fans an important event because it occurs about once every 5-7 years and represents a significant leap in technology. New devices are roughly six times more powerful than the previous generation. They have on a number of new features, some of which evokes enthusiasm, and some, on the contrary, irritation.
The first clash of the giants
Xbox One is now …
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Currently on the market for consoles count two companies. Sony Playstation and Microsoft Xbox. Both are gearing up just to usher in a new generation of their works. PlayStation 4 and Xbox They are expected to be available at the end of the year, but already sparked fierce marketing war.
Culmination of a clash of giants from Japan and the USA were recently completed major exhibition of electronic entertainment E3 in Los Angeles. The two companies held a conference there, which were the most important events throughout the fair. Sony unveiled its first console, Microsoft presented its second time, but this time focus on the game, which at first omitted from the May presentation.
It’s a funny thing. Something that the current generation of consoles, it seemed a matter of course, thanks to Microsoft’s stumble grown into the main strength of the Playstation 4
class=”quoteAuthor”> CEO of GRY-OnLine SA, Mariusz Buckle
If judging by the audience’s reaction and the Internet to these events, the Japanese should calmly fete victory. The conference has been awarded a two-minute standing ovation, which rarely happens at E3. Presentation Microsoft did not raise such emotion and was received with mixed feelings.
does not count interior
Both consoles have comparable specifications and run on these games will not differ significantly from the level of graphics. Both companies therefore need to put in a number of details, which are trying to convince customers. Both sides adopted different strategies and despite the fact that their devices are basically very similar to the common perception radically different.
A major advantage of the Sony is the price. Playstation 4 will cost 399 euros, while the Xbox One hundred euro more. Microsoft explained by the fact that it adds to your console included Kinect motion sensor, worth tens of dollars. Commonly, it is assumed that this difference can noticeably affect the sale Xbox. Especially in poorer countries, eg in Poland. Microsoft, however, seems not to care, because it is aimed primarily at the U.S. market.
Xbox One is promoted as a true multimedia device that will entertain the whole family, not just fans of games. Combined with a TV console is able to include an interactive show TV program, change channels with voice control, or while watching TV to share additional information obtained from the Internet. For example, the squads match was being watched. It is not clear whether these options will be available outside the U.S. require special solutions for the television providers.
Sony has focused instead on the more traditional audience, the players. The issues of integration with the satellite have been almost completely ignored. The focal point of the promotional campaign, the Playstation 4 are playing. Japanese cleverly with the use of a number of serious lapses in Microsoft’s communication with the players, which led to the fact that on forums and social networks Xbox One is the endless wave of ridicule and hostility.“Betrayal” Microsoft
PlayStation 4 ..
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The most controversial issue raises the need for a network connection, and limiting the resale and exchange games. Microsoft has set firmly on increasing control over the players, in order to curb piracy and used games market constraints. Xbox One must once daily to connect to the network to verify the legality of the games. Otherwise block the access to them. This means that virtually inability to use the console if you do not have a network. Games and you can not freely sell, or exchange them, because they are permanently attached to your account. Publisher particular game may possibly agree to the removal of these restrictions.
Such limitations led to a wave of discontent among the “informed” players, those who follow news from the gaming market, are forums and exchange opinions. For them, Microsoft’s initiative is an attack on privacy and betrayal, because the previous generation of consoles such restrictions did not have. In the reluctance cleverly uses Sony accurately attacking the opponent. Became very popular, for example, the video titled “User exchanging games on the Playstation 4 Step by step, “which Sony employees simply give each box with the game, mocking Microsoft’s complex restrictions in this area.
biggest hit …
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- It’s a funny thing. Something that the current generation of consoles, it seemed a matter of course, thanks to Microsoft’s stumble grown into major asset Playstation 4 – says Mariusz tvn24.pl Buckle, CEO of GRY-OnLine SA, which is one of the most popular Polish websites devoted to video games.
The madness is the method?
Much evidence points to the fact that Sony slid against Microsoft in the battle for the customer. Playstation 4 is significantly less expensive and there is no annoying restrictions. Americans every move while committing blunders. For example, the statement caused a big stir electronic entertainment head of Microsoft’s Don Mattrick, who said straight out that marketing is not always the best idea, he said that people who have a problem with your Internet connection required for Xbox One, they should just buy the older Xbox 360th Many Internet users has treated this statement as a sign of arrogance.
Does this mean that Microsoft made at the start of the war a new generation of consoles, some errors and lost the chance of winning? Not necessarily. In the “madness” of the Richmond Group may be because the method. Microsoft’s motives laid out Xbox marketing executive Yusuf Mehdi, saying that the “expected” such criticism, but it does n ot worry him too much, because it is not satisfied merely “vocal minority.” – More broadly, people are not interested in most of these details. This is proven by our research – says Mehdi.Microsoft introducing annoying boarding restrictions is to have an ambitious goal. – We want to move the console gaming market in the digital world – says Mehdi. The computer is now starting to dominate the digital distribution of games, which automatically bind to the limitations that Microsoft introduced the Xbox One. On the console while still dominate games bought in boxes in stores. This model, however, experiencing a sales slump. According to research firm NPD Group, in 2011, the U.S. bought in this way, the game (on consoles and the PC) for $ 11 billion, and in 2012 only for $ 9 billion. At the same time, digital sales i ncreased by 26 percent to almost 6 billion.
risk pay off?
data indicate that the market is ripe for revolution and “digitization”. He says Mehdi, Microsoft wants this revolution carried out on the console market and convince as many people to buy the game on the network. Some of them want to see clearly the force, reducing very popular in the U.S. market of used games.
Computer games …
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Thus it is clear that the Japanese put the game in the boxes and the traditional model of play on consoles, and the Americans want to make a small revolution and thus gain a greater advantage, prompting the use of Xbox One whole family to purchase the new games on the web through Microsoft. The question is whether in fact a series of setbacks image-unpopular restrictions, high price and focus on the U.S., there are no substantial issues that the “silent majority” consumers really do not matter.
Who will win the competition next-generation consoles is not yet clear, but if better deals on the philosophy of Microsoft, in a few years the world console players can be quite different. – We are before the start of the marathon, which is estimated at 5-7 years. Both sides are determined to put in the billions of dollars, and recover tens of billions – says Buckle.
It is however very likely that Poland will win the first Playstation 4 Of great importance is the fact that the Sony console will be available on the Vistula with the launch of a global, that is, before Christmas. However, Microsoft’s Poland “forgotten” and the premiere of Xbox One will be in our country lags globally. Today promises to be initially for the “first month” of 2014 or the Christmas shopping period.Author: Maciej Kucharczyk / / gak / Source: tvn24
The published comments are private opinions of the users of the portal. TVN 24 is not responsible for their content.
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