Satoru Iwata, president of Nintendo group (KOJI Sasahara / AP)
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The Japanese started in the 80s as a programmer. In Nintendo he has worked since 2000, and was chief two years later. He wrote on the account, among others, release by the popular Wii console (premiered in 2006), and earlier 3DS handheld console (premiered in 2004). The emphasis put on the fact that they are easy to use – it was about attracting non-console gamers. That made it.
But selling games and consoles such as the Nintendo company, Microsoft, and Sony have trouble, since cheap or free games are available for smartphones. The answer tightly clutching the market Nintendo – according to “The Wall Street Journal,” a belated – it was to expand the business. In March Iwata announced that Nintendo will buy shares in the Japanese company DeNA and with its help create games for smartphones – the first to be released at the end of the year. The advantage to be familiar with the characters, of course, Nintendo games consoles.
In addition to this Ninendo along with specializing in this type of ventures Universal wants to create an amusement park. In turn, produced by the Japanese figurines Amiibo with characters from the game have been recently used in a game published by Activision Blizzard – a rarity, because Nintendo reluctant to sell licenses.
After the death of Iwata’s company did not disclose the names of permanent or temporary successor. Managers will share duties Genyo Takeda and Shigeru Miyamoto. The latter is the creator of such characters as Mario, Donkey Kong and Zelda.
Founded in 1889. Nintendo at the beginning of the activities within the production of playing cards.
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