They created the best smartphone in the world. Soon go out of business? - Legal Newspaper

Its big

less than two years ago, HTC was one of the leaders of the global smartphone market. In contrast to the Finnish Nokia, the Taiwanese manufacturer perfect “felt the moment” and already in 2008 introduced the world’s first smartphone with Android – the operating system that sets standards for mobile solutions today. Taiwanese machine was running at full steam. Another innovative phones with touch screen interface Sense UI took over the world markets. HTC tremble before such giants as Apple or Samsung.

The highlight of the boom in products HTC was the third quarter of 2011, when Taiwanese manufacturer unexpectedly picked up 24 percent. share of the U.S. smartphone market, surpassing Apple. Defeat the giant of Cupertino on their “territory” with a small Taiwanese corporation, is one of the biggest phenomena of the market in recent years.

HTC – the king of smartphones leaves

Paradoxically, this has been a great success for HTC beginning of the end. Apple (in partnership with Samsung) decided to repay Tajwa?czykom – iPhone 4S HTC smartphones literally wiped from the face of the earth. Another blow for HTC was also premiered the hit the Samsung Galaxy SII. Over the past 18 months, HTC shares of the smartphone market fell by 60 per cent., Which resulted in a cut of profits by almost 98 percent.

“The market has changed, which was completely unexpected,” – said CEO Peter Chou, after the publication of the disastrous financial results HTC. Quite a shocking statement, as the head of the company, which has perfectly sensed the market every nuance and change.

One swallow does not make

remedy the financial problems of Taiwanese giant was to premiere flagship smartphone HTC One. The production of this phone company put all the best. The problem is that at the same time HTC has committed some catastrophic errors that can influence not only on the sale of One, but also for the future of the manufacturer.
The sumptuous flagship smartphone launch, which took place in February., Peter Chou said that in March One debut in at least 80 countries. Smartphone on store shelves showed up, but … in just three countries. All this is because of the many delays in production, as well as the manufacturer of patent issues.

end, HTC One fell into the hands of reviewers and … the place has been hailed as one of the best smartphones in recent years. Phone praised above all for excellent design – One case was entirely made of aluminum. Excellent reviews gather the 4.7-inch display, built-in camera function UltraPixel and software accessories – Sound Boom HTC, HTC and HTC BlinkFeed Zoe.

“HTC One is one of the best androidowych smartphones, with which I was able to use it. What’s more, it’s one of the best mobile devices running Google’s history “- wrote about the flagship smartphone from HTC, Dan Seifert service TheVerge.
During the first month of the launch of the HTC sold about 5 million copies of One. Result pretty decent, but it is worth noting that at about the same time, the biggest competitor Galaxy S4 was more than 10 million customers.

HTC One – the most beautiful phone in the world?

good sale HTC One could temporarily raise the Taiwanese manufacturer of the financial collapse. This did not happen, due to a disastrous sale of other smartphone from HTC, which appeared on the market about the same time as One. Talking about HTC First – the first “facebookowym” phone that did not market sensation. On the contrary – it is the source of further financial trouble. Tandem HTC-Facebook did not help even a significant reduction in its price. Users were not interested in the phone, which somehow “forcing” them to use the social overlay on Android. It’s a big marketing win for both the HTC website as Mark Zuckerberg.

Not very interesting

also presents the internal situation of the Taiwanese manufacturer. The mass exodus of senior employees joined recently Lennard Hoornik – Asian CEO of the group, and Kouji Kodera – Director of Product. In total, over the last year have left the ranks of the six key employees. Media are increasingly asking so this is not whether HTC will go bankrupt, but when it happens

Filing bankruptcy, a few months after the release on the market in one of the best smartphones in history, it would be the HTC grotesque scenario. Unfortunately, in the wake of recent events, it is also a very likely scenario.

• src=”http://g.gazetaprawna.pl/gp/img_flamenco/whitePage/dotAutor.png” created the best smartphone in the world. Soon bankrupt?
• src=”http://g.gazetaprawna.pl/gp/img_flamenco/whitePage/dotAutor.png” Twilight consoles: Sony and Microsoft, and will turn away from the players?

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Daniel Maikowski

daniel.maikowski @ infor.pl

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