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Another chain joins the fight against Play.
belonging to the T-Mobile brand Heyah Poland announced that May 15 will begin with a new offer cheap . The site has been going Heyah countdown to the launch of a new price list. And the heads of T-Mobile’s no secret that in this way they intend to oppose the rapid conquest of the market through a network Play .
– This is not a price war we started, but we have to respond to the movements of the competition – declared in the pages of the DGP Miroslav Rakowski, CEO of T-Mobile Poland. I honestly adds: – The impact mainly in the segment of Playa.
T-Mobile has not yet revealed how much to pay monthly customers Hayah, but analysts suspect that it will be about 29 z? – the same as proposed in recent times other networks.
Interestingly, the president of T-Mobile Poland no secret that the price war is waged deliberately by less popular brands.
Miroslav Rakowski said in an interview with the DGP that the operator will use the brand Hayah, because it is aimed at younger customers, but also so as not to weaken the core brand T-Mobile’s lower prices – reports DGP.
latest move T-Mobile only one network has not yet joined the price war – Plus.
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