Samsung punished in Poland for the imitation of government campaigns ... - Virtual Poland

Advertising Samsung TVs misleading, suggesting that it is part of the government’s information campaign on the digitization of television – said on Monday the OCCP. Office of the penalty imposed on the undertaking of more than 2 million z?.

OCCP said in a press release proceedings against Samsung Electronics Poland was initiated in December 2012 after informing the Ministry of Administration and digitization. According to the Ministry of the TV advertising campaign producer referred to the process of introduction of the digital signal in our country. “The company advertising the commercial television transmission has concluded a number of elements that mimic the government’s campaign explaining the process of digitalization, prepared by MAC” – added the Authority.

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class=”c2″ id=”podpis” President of the Office of Competition and Consumer Margaret Krasnod?bska-Tomkiel (Photo PAP / Andrzej Hrechorowicz)

According to the OCCP advertising

Samsung, following the government’s information campaign mislead consumers. “The use of elements characteristic of Ministry of digitization could suggest to consumers that a commercial offer Samsung is part of the government’s information campaign. As a result, consumers can choose to buy, you would not have done if it had not received misleading information” – explained.

Office for infringing collective consumer interests imposed on a company a fine of 2 million 288 thousand. z?. The amount of the withdrawal of the campaign received media immediately after initiation and co-operation of the company during it.

Samsung Authority’s decision may be appealed to the Court of Competition and Consumer Protection.

spokesman for Samsung Electronics in Poland Olaf Krynicki sent to PAP statement stressed that the company has with regret and incomprehension adopted a decision issued by the President of the OCCP. He added that the company analyzes the decision of the Authority and, on this basis, to consider whether further action.

“For more than 20 years of the Samsung business in the Polish market, the company is committed to providing consumers benefit from the use of its products., the Company will continue to closely follow the law in Poland on consumer protection, offering Polish customers with innovative products that meet their needs” – assured Krynicki.

OCCP recalled that supports the digitization process in Poland, checking businesses, whether they sell televisions and set-top boxes operate in accordance with the provisions for digitization. In addition, the Trade Inspectorate carries out inspections on a regular basis. It is reported that by the end of March, 694 companies were examined, abnormalities were detected in 57 (8.2 percent).. Mainly related to lack of representations of consumers buying the old style TVs and set-top boxes, as well as the required information in the store.