Yahoo! wants to buy for 1.1 billion Tumblr. dollars - Virtual Media - wirtualnemedia.pl

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popular blog service Tumblr may soon be taken over by Yahoo!. The company is ready to pay him $ 1.1 billion.

Marissa Mayer, CEO of Yahoo, according to AllThingsD the past few weeks is interested tumblr. In her opinion, is exactly the service you company needs – a popular, aimed primarily at young people, and a large part of the traffic generated by mobile devices.

Management

Yahoo! supposedly last weekend arranged a special meeting at which she was to be decided on Tumblr. The company is reportedly ready to pay for the acquisition of the popular blogging platform around $ 1.1 billion. The entire transaction would be carried out in cash. Following the acquisition of Tumblr probably will continue to operate under its current name, and although it is firmly integrated into the Yahoo! homepage, Marissa Mayer wants to leave him a lot of autonomy.

Tumblr Currently there are over 100 million blogs and over 50 billion posts. But this is not the only service that is interested in the Internet giant Yahoo! reportedly took the viewfinder also competing with Netfliksem Hulu ( read more about it ).