Miroslav Rakowski, CEO of T-Mobile Poland, said in an interview with “DGP”, the operator will use this brand Hayah, because it is aimed at younger customers, but also so as not to weaken the core brand T-Mobile lower prices. – This is not a price war we started, but we have to respond to the movements of the competition – declares. And ensure that the offer will be as good as the competition.
probably talk without limits will cost about 29 z?. Such rate as the first offered by a new brand Orange Nju.mobile, which debuted in late April. Maciej Witucki, President of the operator, pointed out that in this way wants to develop the niche in which the company previously had little presence.
– This impact mainly in the segment Playa – adds Miroslav Rakowski. It can weaken the growth of the fourth-largest operator, who has seven years receives Plusowi customers, T-Mobile and Orange, mainly due to lower prices. In the first quarter, once again took them about 220 thousand. (He lost 20 thous.), Outclassing competitors (second, T-Mobile has gained about 100 thousand. Less), increasing the number of customers to 9.1 million. Therefore Play responded immediately, making New Red Bull Mobile with similar prices as Nju.mobile. The offers both operators can also buy unlimited SMS and internet. In total, the whole package without limits customer costs about 57 z?, but without the phone.
Only Plus ensures that there is no intention of going the same way, although analysts believe that it may change your mind.
the noise and increased customer interest, caused by a new price war, trying to use virtual operators. Virgin Mobile Poland starts today with a new offer, which reduced the price of a text message from 10 to 6 ¢, and provide the free packs 100 MB after recharging for every 10 z?. – Within eight months we were able to convince more than one hundred thousand customers – reveals Tomasz Gniewek, managing director of Virgin Mobile Poland.
No comments:
Post a Comment