Motorola disappears from the market. A little sad end of a legend – Gazeta.pl

Motorola legendary brand of phone calls, eventually disappearing from the market. It is not a surprise, because Lenovo, the current owner, announced it in December.

Read also: Why Windows Phone was not a success?

History of a former giant began in 1928. The company’s popularity gained by producing radio receivers for cars, he managed to also develop due to large orders from the military. Government also implemented the order for the creation of telecommunications infrastructure.

In the 70s and 80s Motorola has become a real giant. Unveiled the first phone mobile and developed production of processors, which were in very many computers – including Apple and Atari.

Then came the era of producing your own phone and successful brands like the Razr.

The crisis caught up with Motorola in 2010, when the company decided to sell his business, infrastructure greatest rival mobile networks – Nokia. The Company is divided into two parts – a company specializing in communications was in Chicago, part related to the phones took over Google.

At the market for smartphones debuted under the name Moto X. On the one hand were very warmly welcomed, on the other millions spent They did little on marketing. Motorola offered the opportunity to personalize smartphones. Customers can choose from hundreds of options to create a device ideally suited to their needs. Motorola also opened a factory in the US, which was supposed to be a symbol of change – a return to the traditional economy. Unfortunately lofty ideals could not withstand a collision with hard laws of economics. Factory at each other not earned, and consumers do not really care that the smartphone is in the US, more interested in their performance and price.

Google after only three years, Chinese brand Lenovo sold. Giant, who had taken over from American hands right to PCs IBM decided, however, that Motorola as a brand disappears. Smartphones with successful series of Moto will continue to rise, but will no longer called differently: Lenovo Moto X or Lenovo Moto Style .

Motorola is not a symbol of the fall, but the hard laws of economics. It is difficult to assess what decided the final defeat of the brand. Motorola gave up ahead of the competition, not very skilfully react to market changes. It was her hard as age company. Just as Nokia did not survive. Consumers have chosen other products.

Motorola issued a special statement , which indicates that the company specialists will continue to develop smartphones, but now under the wing of Lenovo. It also recalled that “Motorola” the last time on the phone, appeared in 2013. The decision to sacrifice the brand was therefore a mere formality.