Facebook has reached a new milestone in Africa – a month already using it more than 100 million inhabitants of this continent, of which up to 80 percent. visits the platform through mobile devices.
Africans talk with friends and family, find out what’s going on in the world, share their experiences expressing things that are important to them. Changes in the way the Internet, with a rapidly increasing role of mobile devices means more connections between people, organizations, companies and consumers all over the world.
For business is a good chance. Rob Norman, Chief Digital Officer at Global Group M, commented: “In Africa, we see tremendous growth and development. At the same time, taking into account the high cost of telecommunications in many countries of the region, companies providing mobile services must provide maximum efficiency at the maximum possible number of devices while maintaining low power consumption data. Facebook offers exactly the solution. ”
Facebook prepares products and solutions taking into account the variation between markets. An example is to adapt to the specifics of rapidly developing countries, including due to the possibility of targeting ads based on the type of network over which using Facebook connect to the Internet.
Introducing new solutions in countries such as Nigeria, South Africa or Kenya, Facebook is working with partners. Jay Altschuler, Director of Global Media at Unilever, said: “Our mission is to connect brands with people we work for the benefit of helping to improve the health, well-being and quality of life in the world. Based on our experience we can say that mobile devices are the best way to engage people in Africa. ”
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