Premiere of the new
iPhone should not disappoint fans of the brand. Apple showed not only the device,
which technically are in the forefront of smart phones, but also
several other news. Particularly important may be the media less
element of yesterday’s events – a service Apple Pay.
checked out most of the information that managed to see
the light of day before yesterday’s presentation. Apple actually
set itself the goal of revolutionizing
payments. Apple service called Pay
has the potential to replace the physical wallet, but before it happens
Cupertino giant still has a few challenges.
As it will pay iPhone
The enthusiasm which on presentation raised a film showing
pay phone in the store can awaken in our country amusement. It
after scheme, which we are familiar – contactless payments using the
technology NFC , a radio short-range communications. However, instead of
use a plastic card, this time the reader approaches the smartphone, and
soon also presented by Apple watch.
For the user, the payment will be simple – unlocks the application
portfolio of your fingerprint (Touch ID technology was already present in
previous generation iPhone), and then approach the phone to the terminal.
Like the present PayPass payment or additionally payWave
security guard will PIN entered at higher amounts of transactions.
Apple took care of security
In many ways, Apple has, however, a different way than, for example.
Polish telecom operators cooperating with banks. First, the
payment card are not stored on the SIM card. A customer who wishes to use
the possibility of paying your phone will give card details when registering, and
phone (after verification of the correctness of data, probably in the bank-publisher)
will be placed only unique identifier binding device of “account”
iTunes.
The previous generation Apple phone contained inside
CPU special protected area. Served as a safe in which to store
are cryptographic keys and unique device identifier. In the latest
iPhone called. safe enclave has gained a new use – will move
data necessary for making payments.
The most important, however, is that during the transaction
will be generated one-time token and he will go to the seller. Although the
technical side it will look like a card number (and will wear all
features of a payment card) is in fact the correct data will never be plastic
vulnerable to disclosure. In times of more frequent data leakage is a very
important – even if the one-time number will be intercepted by fraudsters
anything to them no good.
The second important element of the system is the ability to remotely
delete the data and block the payment. Apple will use here already known
Find My Phone service. Losing your phone will not therefore imply any
provisioning cards.
Payments not for the Poles
A major disappointment for those interested in Apple Pay may
be a limited range of services. Initially it will be available only in the USA,
where contactless payment acceptance network is not very extensive.
Apple ignored markets that are more than ready for the arrival of American
pay phone era – even the British, Australian and Polish.
The second element, which will make the start of Apple Pay will
slow are the hardware requirements. Pay in a new way can only
holders of the iPhone 6 and 6 Plus. The third limitation is the list of cooperating
banks – initially just a few of the thousands of American institutions,
although, of course, Apple has chosen the biggest players.
Pay presenting Apple company has shown, however, the direction in
which will develop the market. Today we can say that selecting the NFC and
reliance on payment cards the Cupertino giant has given an advantage “to the paying
Establishment ‘- quite differently than the players seeking alternatives to
the dominance of Visa and Mastercard (as even PayPal). For retailers ranging
whether to invest in a proximity terminal is yet another argument not to delay the
decision. Even if this fact makes yesterday’s event may be considered
beginning of a new era in mobile payments.
Michal Kisiel
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