Recent research company Portio Research shows that information about the death of SMS were premature. In 2013. The world sent 8,161 trillion text messages – about 200 billion more than the year before. Forecasts for 2014 and 2015. Assume further growth. Experts have estimated that in the last year operators from around the world generated by the revenue of 133 billion dollars.
A year ago wieszczono end of the era of text messages. They had to replace them with others – sent via instant messaging installed on Internet-connected smartphones. Commissioner.’s Digital Agenda Neelie Kroes even wrote on Twitter: “It’s official: chat applications on smartphones have taken over the global market SMS. Cash cow dies. Time to telecoms awoke and saw, which services most frequently used by consumers. ” The Commissioner reminded in this way entrepreneurs that charged huge margin business SMS-head time to replace access to the mobile internet.
But, contrary to expectations, they have not gone to rest. Indeed remain the most effective tool of mobile marketing. The reason is the versatility of this solution (work on all mobile devices equipped with a SIM card), the speed of delivery of information and reliability.
Industries that commonly use SMS marketing, is a fashion and so. beauty, or cosmetics, perfumes, etc..
– SMS marketing most often includes information about special offers – new products, services. Often through them are transferred or discount codes, eg. In the case of online stores offer free delivery – explains Marcin Papiński, director. Development at Infobip. He adds that SMS are also gaining popularity as a notification. Frequently their broadcasters are public institutions that want to inform the citizens about the dangers, traffic, opportunities to participate in local events, and also to remind residents about the payment of overdue taxes, collecting documents (identity cards, administrative decisions), etc.. With notifications also use health care facilities ( clinics and hospitals), informing about the date of the visit or receive test results.
Interestingly, even phenomena such as the increasing popularity of running also translate into an increase in the number of SMS messages – because they are sent many participants of mass events.
– According to our findings, from 2012 onwards., sent more than 1 million short messages containing individual results runners and organizational information regarding the start of the event – reveals Papiński and adds that he expects that in the next years, the SMS-head in the sport will continue to grow rapidly.
This all translates into growth companies resending of messages. It is not easy to estimate the value of this market. – This is approx. 67 million zł. But let us remember that we are counting only the activities strictly marketing and they do not include SMS alerts, which are extremely popular in e-commerce, banking sector or debt collection agency – says Andrzej Ogonowski, director. Marketing and PR smsAPI.
According to Tomasz Szymanowski for at least half the growth rate of the number of sent SMS messages and marketing information corresponds to e-commerce.
– For three years, a growing market of SMS used for marketing purposes. This can be seen even after the revenue of our company, which in 2012. Increased by 34 per cent., In 2013. About 26 percent. and amounted to approx. 10 million zł. This year, we expect a further growth of 25 per cent., And approx. Zł 12 million in revenues – reveals spokesman SerwerSMS.pl.
– This is still a very dynamic market. In 2012. Infobip employed 250 people worldwide – currently there are over 600 Our platform processes the month approx. 1.5 billion transaction, and the annual growth is maintained at a level of 45-55 per cent. We anticipate that 2017 posts of this type will constitute 25 percent. all sent SMS messages – predicts in turn Papiński.
Andrzej Ogonowski also welcomes the fact that for several years arrives noticeably smaller shipping companies offering SMS. – It has an impact on the slight decrease in margins and as a result the entire market. On the other hand, the sector itself is growing strongly, and therefore the profits of companies. Compared to the same period in 2013. Now recorded a nearly 50-percent. height – he says.
The first SMS was sent 22 years ago
Text message – Short Message Service – was first attributed to 3 December 1992. did this Neil Papworth, an employee of the British Vodafone, which from your computer to your phone Orbitel 901 sent Christmas greetings to colleagues.
Initially SMS were intended for operators to inform customers of such. network failures or changes in the price list – because there was no technology for sending them to competing networks. Nobody expected that these messages will become a common form of communication. This took place seven years later when texting began to circulate among networks operators. In the 90s, took the initiative of young people, for whom it was sending the most convenient form of distance.
Why when writing SMS, we have to fit in 160 characters? Their number is determined on the basis of written texts on traditional postcards. The analysis of these showed that the average postcard contains 150 characters. Added to them, 10 and so it began. After some time the phone luckily been allowed to send longer texts, dividing them into several text messages. Of course, for each of them to be paid separately.
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