There is a group vlogerów or, if you will, YouTubers who with aggression and sadism hejtu and profanity made them a way of life. Prosperous life. The business model is simple: the more verbal violence, profanity and virtual blood, the more traffic on their accounts. And the more money – from advertising, selling gadgets, with tickets to the meeting, where he will be. Great Gimper, IsAmUxPompa, TheNitroZyniak or other contemporary heroes of a child’s imagination.
Adults usually have no idea of their existence, they do not know nicknames, they saw no joyful piece of filmmaking appearing on the network. And they should. Because a world in which “honor cwelu” replaces welcome. Where one suggestion, password, innocent quasi-joke, you can identify the victim and to destroy it. Divide and rule. Set rules. Shine. Feed the ego and the lowest instincts. I earn, earn, earn. With the tacit approval of the rest of the world.
The story of a father
Martin, let’s call it that way, because I asked for anonymity, has 40 years-plus and over 20 is an employee of the IT industry, so the world is measured in bytes him as near as garden outside the house. He has a son, nine-year, which under his eye fell within the virtual world. Marcin is a great expert and responsible parent. It seemed to him that he had taught the child how to safely navigate the Internet. That’s not quite the case is discovered by accident, when his son asked him for help when you start your smartphone, which has crashed. He began to dig in the device and looked at SMS that junior exchanged with a friend. And in them “you k … o”, “you bitch”. – What is? – He asked. – Why in this way you turn to a buddy? Why is it so insulting?
baby-faced expressed amazement. – This is a joke – junior explained. – Everybody says – I assured through the tears, because I knew that, but something happened. And his father tapped his forehead, because he realized that although he had an eye on what the guy does on a desktop computer, it eluded him the matter of the cell from which the son also has yet access to the net.
Kind of an obvious thing, but escapes, and look at the screen smartphone can be in the toilet, on the way to school, on a break, while doing homework – everywhere. Research Common Sense Media, an organization monitoring movement of young people in the mobile world, show that teenagers (from 8 to 18 years) spend the nose wlepionym display more than 6.5 hours per day. They read books? They play games? They provide a social media? Too. But mostly they watch videos. Keep track of your idols who are not idle – thrown into the network an average of two films a day. Of course, the term “film” in this case is greatly exaggerated. It’s a few minutes productions where, for instance. Two guys collapsing after gębach “leaf” and opsikuje whipped cream in an aerosol to the accompaniment of racist or sexist jokes. Heap of laughter, or burps. But the biggest influence on youngsters have youtuberzy those who publish videos with tips on how to play computer games. For the uninitiated: on the screen, we see the image of the computer on which vloger played his part. In the small window in the corner you can see his face. A speaker flying comment – what it does, why. To be clear – there are many guides on the game who actually helping to pass each level, suggest the tricks and ways. Their performance impresses. But much of YouTubers launched a not for proficiency in the game, but profane comments. Not to quote, even if the e-celebrities go through games designed for small children.
– There are many children who are simply poor who can not afford to buy games, about which dream – says Maciej Budzich, author of the blog Mediafun, creator vlogów, who knows what squeaks in the network. Looking at this, as they play their elders and famous colleagues, it is ersatz what they would like to do. It is no wonder that also takes their language and behavior.
Another YouTuber tells me a story as associated with his father, being a man of the internet. His six-year son went to school and after a few days the parents got a call on the carpet for educators. It turned out that the kid with the teacher greeted with a colleague saying “hello, cwelu”. I did not want to accept the reprimand. Arguing that in this way expressed sympathy and friendship. Adult skin crawl. – If someone said to me in this way, you probably would get in your face – flinches Martin. And he adds that he is terrified, because – as he came from the field to colleagues of his sons – they do not see nothing wrong with that. This vocabulary is normal. It’s cool because their Internet authorities in this way to express. – These are their idols, celebrities having a huge impact on them – assesses. The bigger they are treated as only slightly older colleagues, who grew up at the stars. And if so, their behavior has to be right, you just have to be right.
To only language it was, it would not be much of a problem. The kids always capture like the most tender membranes, words that are prohibited. From kindergarten yard, class brought vulgarity, which epatowały family in anticipation of the reaction. And they were quickly rectified, because – apart pathology – certain words are banned or reserved for use in the adult group, behind closed doors before babies. Today, as noted by prof. Kazimierz Krzysztofek, a sociologist at the University of Social Psychology, not only the language schamiał, but above all disappeared elderly control over their offspring. In the old analog world the kids were “under the supervision” – parents, teachers, catechists and neighbors. Vice almost could not be unnoticed, he had to meet with the reaction and punishment. In the era of new technology, virtual reality, to which the elderly are not permitted – mainly because of its indolence – you can do what your heart darn. That does not mean that there is no hell.
We play and make enforcement
On the last Tuesday hit YT was a video in which six of appearance boy (later it turned out that the kid is nine years old and lives in Jaslo) challenges najplugawszymi words of a certain Gimpera, a popular vlogera. Toddler standing in the yard of his block of flats, screaming, howling, gush – for more than three minutes – with great commitment. And again the words they use, are not suitable for repetition, the mildest of them is the “loser”. You could put off this feat term “pathology”, were it not that it fits into the phenomenon called disschallenge involving the public defamation of others. It stemmed from the rappers who dissowali at each other, but since last year, fashion moved in YouTubers environment. And then – in a small and young Ludek.
Gimper, which diss boy, is an interesting character. His career began in the network of pieces of type Let’s play – which guides how to play. – This is intelligent, quick-witted twenties – says one of his friends. He did Sounds smart, likeable videos, his popularity on the rise. But apparently not as fast as he wanted. And perhaps not so quickly to earn money for themselves and for the network, which is the company that brings together youtube’owych artists and helps to position itself vlogerom having a contract with them in exchange for a percentage of their earnings. In any case, at the turn of 2014 and 2015. Gimper began to worsen the course. What brought results – if his earlier pieces were 3-4 million page views a month, then at the beginning of this year 15 million. It started with the story of Fat with YouConu – at the symposium youtubowiczów was a spoiled 12-year-old, who all disturbed, mądrzył and continues to headwaters. He was severely punished for it: A Flash game that was in the network, where you could kill a character from his mouth that kid. Great klikało, so we had to go further.
Now trademark Gimpera vlogera movies are thrown on YT, in which he makes a public execution of their fans facebookowego Hajsownicy profile. It consists in the fact that for various “offenses” as foolish or non-matching host post pictures (eg. A watch) thrown to the page group removes its members showing their profiles, photos, names and surnames – the victim can be identified. I do not mince words: “Who are you, k … oh, you are”, “Friends at school are laughing at you. Again, I destroyed man. I wonder if someone commits suicide because of this. It would be fun. “
But fun is not.
Zombies in real life also attack
explains Martin, what is happening in the virtual world, this translates into real. Some simple examples. Casual boy, like Fat of YouConu, during the next e-sport event in the IEM has become a victim of assault in fact – which also can be seen in the movies circulating on the network. On one of them you can see, like a boy half his age than he insults and insults him with enthusiastic approval gathered around young people. The victim tries to keep cool, to a certain point has a poker face, but finally can not stand and explodes. What is the reason for the next wave of ridicule spilling after vlogosferze. – Małolat himself to blame – explain the other kids. He broke the rules with the words: barrel, pump, and distance.
Translating this into the language they speak civilized people, the idea is that everyone can and should make fun of. It is well appreciated in the group. The one who led ridicule, who is in them, the most aggressive and aggressive, appears to be a warrior, thereby pumping his ego and gaining popularity. Attacked be silent and keep my distance, pretend it does not affect you. If it breaks, it will show feelings of weakness, it is understood as the better reason to continue it, “rozjeżdżać”. There is no mercy and forgiveness. – The kids need experience, gain – says Maciej Budzich. Feeling of being in a group, in one band. Our on your – always so. One yard fought with another, the occupants of one beater competed with neighboring street coaxed into the street. But if there took part in the competitions top dozen people, now we’re dealing with thousands. Hundreds of thousands. And the person branded as a scapegoat must face not a few, but thousands of pursuers. Sometimes this does not hold. As in the case of Dominica with Bieżuń, 14-year-old who hanged himself – first attacked it on the network, and later to torment the boy, already popular in the classroom, they joined his ławkowi colleagues.
Fight about hajs
The thing is that this festival vulgarity, hate, bullying online is not only a reflection of the degeneration of morals. It reflected the struggle for money. The big money that you earn, giving it little beyond incitement and abuse. Youtuberzy cashing in on the ads, which are displayed in their productions. On the average, per thousand impressions, you can get 2 zł. Therefore, every click, every scene is at a premium. And it literally. For example, 4 million page views represent 8 thousand. zł revenue, of which – again speaking average – 20 percent. takes the partner network. If we have to deal with 15 million impressions, the amount to be divided grows to 30 thousand. zł.
Therefore, each method is allowed to earn popularity. Especially not on the same commercials can be gained. Then there are the contracts for promoting specific products – from hardware and games starting at ending cooling drinks. Reaching hundreds of thousands of dollars. Youtuberzy also sell T-shirts, occur on ticketed meetings with their fans, which happens on average after two thousand participants, and sometimes that and several thousand. Gimper found his own way of additional earnings: kids who have been thrown out by him as a friend, they can go back to him, provided send “unban” – that is SMS, which costs 12,30 zł. Then again become his friends. And that’s immoral? – Who are these young people, the stars of YouTube say what is good and what is bad – Martin asked rhetorically. After all, no parents who earn 2-3 thousand. zł. So there are losers. These people, youtuberzy in their teens years of age killed off the popularity and financial independence. And not having had any generally accepted basics: education, knowledge, and competence. They have for it in you audacity, pressure on the screen and a ludic pugnacity charisma.
How do prof. Krzysztofek, new technologies – paradoxically – meant that leaders such gminni able to return to the sources. Today we no longer need the elite, professional artists, anyone can become a star of e-folklore and reap the benefits of which the rest can only dream of. Do not be surprised that they will defend it. Using for this all possible ways, also an army of fans. Or rather followers. Faithful warriors, zombies, as they call them, unthinkingly adopting and carrying out every order. – This situation is known of the real world when children warriors go into battle at the drop of a hat arm dictator, moved to wirtualu – evaluates prof. Krzysztofek. They can fall victim not only their peers, but also rivals threatening position or earnings beloved guru. – J … e Fubu, Fubu them … e – chanting crowd of kids in front of the building, which took place roundup fans YouTubers. – How? – asks IsAmUxPompa. – So much! – is the answer. Boy screaming the loudest gets the prize. I do not write when and where such rituals take place. Because they take place wherever they come proponents of the one of the most popular, though famous for their ruthlessness vlogerów. Fubu to a certain point was a colleague IsAmUxPompy, but had quarreled. And now on each occasion he carried out the destruction of an opponent.
– I objected napuszczaniu on himself kids and also was designed to be hunted – admits Krzysztof Wozniak, vloger, network known as Ator. In his case it did not end up on virtual attacks on launching a series of videos libelous him to the basest behavior – from laptop theft after an attempt to cut out a colleague kidneys (without adducing any evidence). Is rework his vlogów consisting in the fact that the Pope’s defenders became his sneering opponent. And putting online Gierek, where he killed it variety, gruesome ways. – I got to the point that attacked me on the street children. Spat, wyzywały, demanded repayment of a non-existent debt – admits Ator. There is no blame them, considers them victims of tools in the hands of adults vlogerów. With a few małolatami he was able to talk. When asked why they do it, it fell answer that X spoke vlogu that you are a bad person. Wozniak in a few days, lost 30 thousand. subscribers. He bounced up, shook himself. But this thirtysomething guy with a thick skin. Now imagine what it feels attacked by an army of zombies child.
Nothing happened
Five long evenings allocated for network scanning, to familiarize themselves with what has the youngest audience vlogosfera. I found many valuable channels proponents of intelligent, though often driving along the band entertaining, educating, how to cope in different situations and areas, real and virtual reality. But with horror to say that top the list as YouTube – with a few exceptions – is dominated by people who do not have to give nothing but the rudeness and verbal violence. The promotion of Nazism – is. The sexual scenes involving simulated oral sex – but the eggs. Pretending rape – lots of fun. Cutting the language of the girl, so she could not report sexual violence – laughs. Solicitation of children for games of chance – go ahead. Spreading religious hatred, showing acts of sodomy performed by the Pope – as much as possible. And once again I remind – the main recipients of these contents are not adults. It is children and young people. From 8 to 18 years and often younger individuals.
At this point it must – and I always fall for this type of discussion – the question: Where are where were the parents? As he explains Martin, the parents are usually in the shadow of the unconscious. They do not understand, do not know the world in which their children surf. They learned how to operate a computer as the average driver operates the car, which moves from point A to point B. Not having any idea about the principles of operation of the engine, by other mechanisms, not to mention. They know how to turn it on, how to fire up a text file, what to do to look through a service. They also know that the network may be lurking pedophile. This is all. – Most people are aware thirties who grew the cells, but they were unable to cope – concludes Maciej Budzich. Especially since they are dealing with some like to call it – a conspiracy? And that corporate social responsibility sometimes turns out to be an empty slogan.
Taking wallpaper as a particularly blatant example Gimpera, I asked a few companies working with him, if not ashamed of this komitywy. Here are the answers. The press office of Agora (vloger is the jewel in the crown of the network), “Epic Makers, a network bringing together artists operating on YouTube has a license agreement with the creator of acting under the pseudonym Gimper. The cooperation network with Gimperem is only an intermediary in the sale of advertising kept in its channel. This agreement does not allow for interference with the content created by YouTuber even less does not affect the content posted by its fans and their private initiatives (Hajsownicy Gimpera) “. Press Office Hoop Poland (Gimper is the face of Hoop Cola drink): “Gimper, along with other web developers, took part in the campaign” You can contrast “to promote the brand Hoop Cola. The purpose of cooperation with Gimperem was to use his knowledge and experience in community building on the site YT, so that we could during the campaign to support aspiring artists in the development of their channels rather than promoting or affirming his work. Service YT is today a very important medium – due to the fact that it gives matchless opportunity of unfettered expression of artists. Working on it creators are independent and want to provide those interested in the effects of his work, even though they can often give rise to conflicting emotions. YT nature of the service is also such that it does not impose its transmission recipient, and goes to the persons concerned, eg. Those who subscribe to the channel. ” The press office of Google, “YT is an open platform in which spaces the freedom of speech and presented a variety of views and opinions, which do not always have to agree” (as occurs guide interwoven with links to tools to help adults in blocking unwanted content).
In conclusion, none of the companies did not want to take responsibility. Professor Krzysztofek explains it this way: the business does not create community, but buys ready to explore the decks of money in these groups. Because without these communities there is no possibility of action, because there is no business in a social vacuum. A society today is easiest to track down the network.
Whither the world
The rebels, rude boys who do what they want, and tell you how they want to – do not be surprised that children are attracted by characters from fairy tales, the content and the course we adults do not know. In this tale a lot going on, you can enter her, to be in contact both with the evil wolf, as well as with the heroic hunter. Ask a question and get an answer. Traditional media do not provide such an opportunity.
Maciej Budzich calms: the naughty, rebellious kids grow up, mature. Changing approach to the world, and with that language. Shocking people who are not his fans battle cry “shield, bitch”, which once raised the gamer Rojo has been replaced with the call of “warm shield”. When the case was leaked (in 2012. On the occasion of the “Project Gr @ piperazine,” a film that exposed the scale web attack – the actress pretended Catholic vlogerkę pensioner, was hated by the crowd Network), started badly affect its image. I really had to work hard to get his fans accepted him as his.
– More than wild kids test their strength in vlogosferze I would hesitate adults who deliberately carry it your plan – evaluates Budzich. They are smarter, more sophisticated, they know how to deceive, manipulate, so as not to plant. And to achieve your goal, playing the party rulers flies in the network. Nobel Prize laureate William Golding in a book published in 1954. When humanity has ever dreamed of such inventions as the internet and all the problems associated with it, describes a group of boys who survived the plane crash, find refuge on a desert island. They are wild, non-social pets that try to organize the community and designate it their principles. Which, as can be imagined, even those who have not read the book, ends in disaster. The collapse of morality and culture. But the truth is that culture is a thin varnish that easily wash off. Which dissolves in a situation where lack of control, which is easy to do evil. In addition evil, which is not defined because nobody has an interest in complying with the standards. – Culture has developed antibodies which neutralize the harmful effects of technology. So either we invent something, or our world must collapse – evaluates prof. Krzysztofek. But if the Highlanders nibble sushi and small children throw themselves into the throat his mentors, the conclusion is one: there is something wrong. If you do not believe me, look at the screen of your smartphone. A little deeper than that indicated apka showing the weather forecast.
Gimper publish on YT videos, in which he makes a public execution of their fans facebookowego Hajsownicy profile. It consists in the fact that for the “offense” throws them from the group, showing their profiles, photos, names and surnames. I do not mince words: “Who are you, k … oh, you are”. “Again, I destroyed man. I wonder if someone commits suicide because of this. It would be fun “
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