The virtual telecommunications operator Virgin Mobile introduced a promotion in which 10 GB of data transfer in a package #Freemium costs 10 zł. It supports the advertising campaign on television and the Internet, and for which company I like it – linked to Isobar, iProspect, Film Fiction and Mindshare.
After the recent promotion ” 1 GB 2 zł, “Virgin Mobile introduces another reduction, under which up to 6 December. #Freemium package holders will be able to buy 10 GB of data transfer for 10 zł, instead of the original 25 zł.
Communications promote the “10 GB for 10 zł” is part of a campaign on the package #Freemium. The heroine of all the ads is again Gigababcia. The action includes Internet and TV spots in main stations of the group TVN, Polsat and TVP and thematic channels.
The creative concept of the campaign is the responsibility of the agency I like it – linked to Isobar and iProspect. Production was handled by Film Fiction. Media buying side Virgin Mobile is responsible Monika Mierzejewska, while planning a TV campaign commissioned Mindshare.
More information Virgin Mobile
No comments:
Post a Comment