Despite the enormous revenue growth the company’s profits jumped only about 11 per cent., Which translates into 891 million dollars.
But the most important information for investors were to be those with increased monetization of belonging to the Facebook service Instagram, applications What’sApp and increasing revenue from video content. However, this in yesterday’s presentation of the results not lived. Head of Service Mark Zuckerberg said only that the company will “focus on innovation and investing in the long term.”
They learned too that in the third quarter with Facebook began to use 60 million new users, which translates into 1.55 billion users globally – on mobile devices with Facebook uses 1.39 billion people. The increase in the number of users is listed but mainly in markets outside the United States and Canada.
Ad revenues are growing year on year by 41 percent. to just over 4.5 billion dollars. The fastest growing advertising on mobile devices – about 72 percent. to $ 3.3 billion, which translates to three-quarters of total revenue. The value of advertising on desktop computers declined for about 8 percent. Facebook boasts that advertising rates are rising despite concerns that the entry of more advertisers to mobile devices will cause pressure on prices.
Increase in costs and new goals
even faster rising costs, which this quarter reached over 3 billions of dollars – an increase of 68 percent. Among the costs are a large part of labor costs – at the moment at the headquarters employs 12 thousand. people. Recently, Facebook has increased employment by 1,000 people.
What does the increase in the number of employees? First of all new developments. Now, for example. Purpose of Facebook is to be believed small, local businesses that advertised among users. To select it as an advertising platform has to convince them lowering prices for video advertising. A video is becoming an increasingly important part of the content offered on the website. How praises on Facebook at the moment users are watching about 8 billion video clips per day. This is two times more than in April of this year.
The company will also fight to retain the interest in their services. Help ago has announced the application of notifications about the most interesting information that will be provided by dozens of media partners, such as the Washington Post and CBS.
New ways of advertising
Besides Facebook is doing better and better in the so-called. retargetowaniu ads. How does it work? Martin says: – Recently I was looking at the Google lens to the camera, of course, as always, with the second sheet of Facebook. After some time, going on Facebook, I noticed that I see it more and more ads lenses.
Facebook also announced that in the first quarter will see (prepared by a company belonging to him) virtual reality helmet. Its price is expected to reach less than a hundred dollars.
The financial results and plans presented by the company responded positively by investors. The posesyjnym trading, shares rose 3 percent .. which means that the capitalization of the company reached a record of more than $ 300 billion.
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