Existing since 2011, the company Magic Leap has become in the last days of interest to the greatest players in the world of technology and the Internet. Giants of Google at the forefront of almost beating for it to have a financial stake in her latest project. Their combined share was sky-high $ 542 million. The only problem is that – outside stakeholders – nobody knows the details.
Pospolite uprising giants
On everything works out Magic Leap, it is extremely likely that in the next few years we will all be talking about it. It’s hard to imagine that Google has invested millions of dollars in something where there sees the future. Especially because – as emphasized by specialists – the investment does not come, as usual in such cases, with belonging to an Internet giant Google Ventures investment fund, and directly from the company’s headquarters. This gave rise to speculation supposedly Android manufacturer was thinking about strategic cooperation with Magic Leap, and perhaps even the merger of companies.
Another argument for this theory is the introduction of Google’s now by his men in the structure of the company. As part of this transaction, Sundar Pichai, senior vice president. Android, Chrome and Apps sit on the board of Magic Leap, a vice president. Corporate development, Don Harrison, will take the role of an observer.
In addition to Google’s cooperation with the Magic Leap decided recently film company Legendary Entertainment and investment funds KKR, Vulcan Capital, Kleiner Perkins Caulfield & amp; Byers, Andreessen Horowitz and Obvious Ventures. They invest in the company’s latest project, which does not want to publicly say a word, hiding behind confidentiality agreements. On her website you can read only:
“For now, we are very careful in what we disclose to the public, but provided that the necessary confidentiality agreements loved’ll discuss the possibilities.”
Until now the company Magic Leap was known as a producer of something known as the ‘platform biomimetic “Dynamic Signal Digitized Lightfield. It was to replace the traditional displays in smartphones virtual reality interfaces. And it is in this direction, as is most often speculates goes her latest project. He was fascinated by the investors to the extent that – as the anonymous one of the investors – they were willing to give up their existing “fetish squares”, that is obsessed with traditional screens.
End of screens on phones
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- I have no idea how this category will be named interfaces. It is important that it expands what you see and introduces you into his world in a completely realistic, absorbing way, not tiring at the eyes or brain.
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And what they say about their resolve themselves representatives of Magic Leap, when they decide to even raise the curtain for a moment of silence? President of loud in the last days of the company, Rony Abovitz, although he allowed himself to saying what this new interface
- It’s not holography or stereoscopic 3D. You do not need a big job to keep you that over your head, you do not need to be at home to use it. It is not made from commercially available components. It’s not the phone inserted in the housing View-Master.
Is it actually possible that in a few years we will no longer have used traditional screens, and communication with the phone will be done in a new way? Considering how heavily invested in this project of Google, it is possible. Will it be actually better or more convenient? This is not yet known. But it sure will be interesting. Abovitz argues that public disclosure of the project, the company is just around the corner.
- It will be very soon. But even though we want fulfilled a specific date, we want also to those who will see it, they said later: “Oh my God, again feels like a child.”
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