Epiphany in 2016, even though it was a free day, turned out to be very exciting for people interested in technology and streaming video on the Internet. It was on this day Netflix, during a conference CES mouth of its CEO, Reed Hastings announced that it is becoming a global company.
It was as if they wanted to give it a rest with the expansion of markets into country country, and present your offer to the world in one fell swoop. Today Netflix in many countries around the world – particularly in the United States stem – the so-called. household name is the name that everyone associates. We associate primarily with service streaming, but not from the beginning, and before they started sharing online videos, have gained millions of customers other activities.
Humble beginnings
In 1997, Reed Hastings, together with a partner, Marc Randolph founded the company, which was to … hire a DVD, except that zamawiałoby movies over the Internet. Mark Randolph had experience in handling shipping company, was the founder Microwarehouse. The idea for the bike belonged to Hastings – inspired him to it an additional fee of $ 40. for unreturned at the time of Companies Apollo 13 .
Home Netfliksa appeared on the Web in 1998 and initially offered 925 films to rent. Although the VHS format was still popular, it had been abandoned – too much time cost scrolling, and DVDs occupy less space and be able to put them in an envelope.
Netflix was not then the only company that offered DVD rentals over the Internet. The market then there were also the Magic Disc Entertainment, Reel, and DVD Express – all with a similar offer. However, Netflix was the fastest growing job titles could anticipate market trends (in 1998 the most popular film was “Good as It Gets,” so provided themselves with 1000 copies of this title), and had one interesting option. If someone liked the movie – could it … leave yourself forever, for a fee (with a discount of at least 30% compared to the market price). This feature was called “Like it – keep it.”
The characteristic red envelope Netfliksa, which used also to reference the film began to be recognized among fans of home theater.
The real revolution has arrived in 1999.
That’s when Netflix started renting movies subscription model. Something like no one had ever offered to its customers.
For a fixed amount, you can keep at home a fixed number of movies on DVD and Netflix dosyłał him again when he received the return of one of the movies. Thus was born the queue (called. queue ) – the invention Netfliksa and later the subject of legal disputes. The queue has become one of the most recognizable feature of the system.
Recommendation System
In the case of a company like Netflix, which did business then only on DVD hiring, recommendations thing extremely important. If I will suggest another movie you on the basis of what already looked at, we have a better chance that he will return to our site to see next. That’s how, in 2000, began to form their recommendation system, still expanded for movie data and data on user behavior. It was he who was the subject of the Netflix Prize – the million dollar prize for the inventor of an algorithm that improves the results of their original system, although about 10%.
Initially, opinions about the film collected using a form sent together with the DVD – and then of course you could express your opinion online. In 2012, the engineers of the department Personalization Science and Engineering reported that their database contains 5 billion ratings of movies and TV series!
In 2002, Netflix came on the American Stock Exchange and its shares almost always turned out to be a good investment . Today, after the announcement of the global expansion of services was a record: within one trading day increased by over 10%. In 2005, he had 4.2 million fixed subscribers. In early 2007 the company sent an envelope … billionth DVD.
Adding streaming
Still, it was not possible to watch movies online. Netflix grew – and declining DVD sales. The next logical step was to provide streaming movies and TV series. It happened even in 2007. Initially, the subscription was shared – at streaming could also get DVDs by mail. However, after noticing how many users have subscribed just to watch movies over the Internet, Netflix has introduced an additional subscription “streaming only”. Gradually he began to dominate and currently renting DVDs is offered in addition to streaming – unlike at the beginning of the service.
An important element of the infrastructure Netfliksa was a collaboration with equipment manufacturers. Applications for watching video service appeared in 2008 on Xbox 360, Playstation 3, Blu-Ray of the Year and Apple TV. Later also been supported iPad, iPhone, Nintendo Wii and virtually all devices capable of streamowania movies from the Internet.
International expansion
Netflix service remained available only in the US until 2010, when it was made available in Canada. Initially the expansion to other countries of the world was slow. Latin America is included (along with Spanish versions of films) in 2011. In 2012, accompanied by several European countries (including the UK), in 2013, the Netherlands. Year 2014 brought Netfliksa another six countries in Western Europe (Austria, Belgium, France, Germany, Luxembourg and Switzerland).
Until now we were waiting for another move – this time quite radical: map posted below shows countries which from now Netflix is available.
Custom Programs
Since 2011, Netflix began work on to offering their own content – both producing them, or buying them exclusively . The first such program was the series House Of Cards , with Kevin Spacey in the lead role, and David Fincher as a producer. The quality of the resulting product has surprised and worried US television stations and cable networks. After all, Netflix is not TV!
For the company decided to hitherto unprecedented move: instead of providing individual episodes at weekly intervals, ran all the episodes at the same time. It was something new, but soon became the standard for the subsequent series produced by Netflix.
Since then, Netfliksa productions have become synonymous with good quality. After House Of Cards came the Orange Is the New Black , Hemlock Grove , Narcos and Bloodline , or even to take over a series of “real” TV – Netflix was founded in season 4. Arrested Development . In addition, the produced several animated series for children based on known titles: Turbo FAST and All Hail King Julien .
Good results also gave cooperation with Marvel. Thanks to the resulting series Jessica Jones , Daredevil , and the preparation is Luke Cage . Netflix also produced many performances of comedians and documentaries, and offer original programs continues to grow.
Checking the presence or something else?
In the future, we can expect more programs available in Polish ? It probably depends on the interest of the subscription. I do not think Netflix in every country wanted to add content in the local language. Most of the offers will provide English-language materials, and only some of them will be translated (or purchased with translations). Certainly for the average recipient movies online free trial is a good opportunity to check whether we like the offer Netfliksa and decide for yourself.
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