Facebook introduces new features in the Audience Network – tool for advertisers. Developers will be able to design ads that contain m. Al. automatically start movies and direct content to appropriate audiences through more perfect profiling tools.
The company said in a statement that the new tools in the context Audience Network, to design advertisements, will be made available to developers of iOS and Android.
– Tools Audience Network allow application developers related to Facebook from year to monetize user activity. Introducing the possibility of playing movies in that they create advertising is the next step in their development. The fact that this function was a popular advertising tool marketers creating content as part of Facebook, users are no longer with her familiar – says Jan Rezab, CEO of Socialbakers.
In addition to automatically reproducing the movies Facebook will provide application developers meters. al. feature to create “dynamic advertisements for products” that display users product recommendations based on their prior activity on the network and the possibility of advertising design consisting of a series of images.
Better doposawanie to the customer
– New features Audience Network will allow even better match ads to users. Facebook opens a way for advertisers to reach out to those customers who are more likely to decide to purchase a product or service – adds Rezab.
Segment of mobile advertising becomes an essential source of revenue Facebook. In the second quarter of 2015. It has brought 76 percent. the total income from advertising. Portal announces that its users run every day 4000000000 movies. Average time to play is but three seconds, which led in June Facebook to provide advertisers with opportunities to pay for the ad only after its uninterrupted 10-second restored by the user.
PAP abo
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