Google has officially no “do not be evil”. What does it mean? – Spider’s Web

For a few days, Google is “only” a subsidiary of Alphabetu – a new solution in the empire Page and Brin, who gained the status of the parent umbrella for all investment group. But it’s probably not the most important change. The most important lies in the new mission Alphabetu, which will not find the famous phrase “do not be evil.”

This is a huge strategic shift. The new mission written for Alphabetu you can find the words: “Do the Right Thing”, and a completely different thing.

To understand this, you need to carry out a logical argument. The new mission takes precedence, because it applies not only to Alphabetu, but also all its subsidiaries, including Google. And it does not matter, it’s really just Google still remains the most important player group financing all other ventures – mission adopted for its parent company Alphabet will also force Google.

Between “Do the Right Thing” and ” do not be evil “is small, but subtle difference in meaning.

Let’s see – in the new mission Alphabet do not prohibit” bad “unless it leads to a” good thing “. “The right thing” is here, cleverly vague. For each because “right thing” may mean something else. Why, for an employee of the same organization in different parts of the world, cultures and societies, “right thing” usually means a completely different, often contradictory issues.

In this way, Alphabet (and Google) opens the way for much a more aggressive policy action. Some say it’s just getting the right attitude to Google, which in many areas for a long time can not be called “non-evil”, but here I see a tremendous difference in the perception of the idea of ​​Google’s business.

What Recall Alphabet it does beyond selling ads with search results.

It is now very advanced robotics (via Boston Dynamics), autonomous cars, medicine, distribution of the Internet (eg. using giant balloons) – to name only the most spectacular projects related to the company’s future. Casual Alphabet also develops the greatest operating system in the world (Android), controls most popular web browser in the world (Chrome) and dominates in the education sector with Chromebooks (Chrome OS).

Many commentators believe that the change in Alphabetu mission due to the realignment of competition from other giants of modern technologies. I would, however, have now a very wide eyes watching the action, Google – by me, opened his room for maneuver on the border of the rules of ethical business.

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