UPC, T-Mobile with TVN and TVP. Expected to enter the Polish American market leader VoD caused a revolution in the market for these services in our country. Latest offer will be announced today.
As we have established, including films and series made available to customers within it T-Mobile from Wednesday will be m. al. such hits as “House of Cards” and the Emmy-nominated series “The 100″. In addition to video on demand service provider customers on mobile devices can watch live feeds from the portfolio of TVN. Paid access operator proposes to those who choose the most extensive offer. The rest will have to choose from several options. Probably one of them will be directed to the children.
Start a joint offer T-Mobile and TVN, however, not the first event this week in the Polish market VoD. Yesterday launched a new service My Prime prepared to subscribers of UPC. Cable TV for 20 zł per month offers more than 1.5 thousand. movies and series, including such as “Hannibal,” “The Tudors” and “Breaking Bad”.
Launch My Prime is a step in the right direction, which may increase the interest of subscribers UPC launched in May television platform Horizon (only you can view its content available on mobile devices). However, customers may feel a telemarketer wanting. In contrast to the HBO GO , and even T-Mobile, the new service can only use the UPC Digital TV subscribers.
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Cable TV binding new offer with a package of TV, did not follow in the footsteps of the competition, even though market analysts point out that it is range offers flexibility determines the popularity of services like Netflix. According to the competition by creating their own operators VoD platforms does not make sense – even if they have equity relationships with content owners. – As shown in the example of the United States, independent services such as Netflix, Hulu, and Amazon Instant Video , dominated the market and de facto eliminated from the market operator similar initiatives. The situation in Europe and Poland is only slightly different, we have a lot of strong, local, competing services with a wide range of programming – says Grzegorz Grzegorski, TV product manager at Netia.
He adds that this is why the operator relies on cooperation with various leading suppliers. Netia Customers have a choice of either belonging to Iplę Cyfrowy Polsat and TVN Player and many other platforms. In his opinion, the VoD market in Poland is a very promising. – Currently our customers as much as 20 percent. time spent in front of the TV watching spend on content from VoD services, and this percentage is growing steadily – Grzegorski states. Also announced that in a few months, Netia will introduce a solution that will completely revolutionize the way in which television viewers use the Internet.
Small revolution will also be held in will Polish Television VoD . Yesterday leaked to the media information that the public broadcaster will create a zone of the viewer. Previously offered on its online platform series and movies. But for some of them, for example. Polish films and new episodes before they premiere antenna, access had to pay. Now TVP decided that all the current content on the site you can watch for free. As told us spokesman Jacek Rakowiecki public television, the service will start on December 5 and will offer more than 36 thousand. video material. Some difficulty in using the service you may need monthly recording TV on websites linked to the need to confirm your subscription pay TV. It touches even those viewers who paid for it a year in advance. Rakowiecki stresses that “this inconvenience is necessary” – due to the imperfections of the system to verify the payment of subscriptions held by the Polish Post Office.
It is no coincidence broadcasters and operators hurry to book their place at the market for VoD services . PwC’s latest report shows that by 2015. Global spending on entertainment and media will increase from 1.4 trillion. in 2010. to 1.9 trillion., an increase of 5.7 percent. per year. Polish market will grow faster than in Western Europe, reaching in 2015. Value of 12.6 billion dollars. A main driver of this growth will be the development of video on demand services and digital platforms in place of traditional media.
Access to all the items on the platform will be free TVP
Rental dream
Netflix is the world’s largest e-video service. For a fixed fee approx. 20 zł offers unlimited access to over 100 thousand. films and TV series. Operates in North America and South America, the United Kingdom, Ireland, Sweden, Denmark, Norway, Finland, the Netherlands, Germany and France. In the US, the film may also be obtained by mail (annually distributes 1.9 million titles). Only in the United States, the company has more than 33.5 million subscribers. Revenues totaled
Netflix in 2013. 4.3 billion. Service is investing in their own TV series – has become a smash hit produced specially for him, “House of Cards”.
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