Nokia has sold one of its most recognizable brands – map HERE (acquired by Nokia in 2008 from Navteq) are already owned by the consortium, which includes Audi, BMW and Mercedes. This corroborated reports Wall Street Journal , which reported that each of the companies will receive an equal share of HERE Maps.
Price surprises?
The transaction is not surprising because the automotive industry without detailed mapping, navigation system today can not do without. HERE Maps are one of the most appreciated by consumers. Therefore, the price on the one hand not surprising – Maps HERE sold for approx. $ 3,000,000,000. On the other hand, the price is surprising because Microsoft for producing smartphones department has paid 7.2 billion, which is twice more.
autonomous cars are coming?
With the declaration, which published a BMW that by taking over the map HERE awaits us “a new generation of mobile and location-based services.” Nokia’s solution would also help create a fully autonomous cars.
“Extremely precise digital maps in conjunction with the data transmitted in real time will improve road safety and will enable the creation of innovative products and services.” – Said in a statement.
Nokia has announced that plans to come back next year for the smartphone market. She got rid of at the same time one of the biggest advantages that could differentiate Nokia smartphones. Perhaps the company is not able to further develop its product. BMW, Audi and Mercedes will be able to devote a lot of resources to the development of new products and services. For the consumer a good decision – HERE maps will be further developed. Hopefully, that will still be available for smartphones and other mobile devices.
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