on Monday we wrote about the latest troubles at Samsung new flagship smartphone, the Galaxy Note 7. It all started in late August of this year, when there were reports that the battery in Note 7 explodes. Although the company has confirmed approx. 35 such cases, decided to stop selling and moving program of replacement of all sold lots of iPhone.
it seems that the crisis has already passed. Samsung has announced 3 Nov resume sales note’d and 7. It was enough just a few days to see regular reports that the new devices battery problems still exist, and y note’d explode. One of them caught fire on 5 November on Board the aircraft company Southwest Airline. In total has recorded five confirmed cases of ignition of the said devices.
Solution Samsung could be only one. A few hours ago, the Korean giant has released two statements. The first of these calls upon its partners for the immediate cessation of sales Note 7, as well as the termination of the programme of the exchange equipment.
“we are Working with the relevant authorities to investigate the recent incidents of Galaxy Note 7″, – is spoken in the document.
EDGAR SU / REUTERS / REUTERS
All mobile return
at the same time, Samsung has appealed to customers, instant shutdown and the return of the purchased smartphones in stores. Also those that have already been mentioned. Interestingly, in a statement Koreans think about the possibility of returning money, it seems, believes that until the next replacement Note 7, may never quite.
Its customers Samsung has offered two options:
1) replace the Galaxy Note 7 Galaxy S7, Galaxy S7 edge, and selected accessories for amount equivalent to the difference in price between these phones;
2) a full refund.
in addition, customers who purchased Galaxy Note 7 will receive in compensation a gift card worth $ 25.
Reuters calculations show that the problems with the Galaxy Note 7 will cost the Korean giant even 17 billion. dollars, of Course, the company, which is estimated at 235 billion dollars. and has almost $ 70 billion in cash, of course, will survive this crisis.
According to the experts, of course, a bigger problem is the reputation of Samsung. That the Note brand already burned (sic!) to convince anyone not necessary. The fact that the crisis in relations with the public may affect sales of other devices from Galaxy series.
the Problem seems to notice investors. On Friday, Samsung shares on the dance floor in Seoul lost more than 8 percent. It is the largest one-day decline since the financial crisis, when in October 2008. shares of the company lost 13.8 percent.