American telecommunications service provider, Verizon company, buys for the sum of over 4.8 billion dollars in Yahoo. This is the second transaction of this type in recent years, he has conducted Verizon – in 2015. Acquired for $ 4.4 billion AOL.
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With a published statement that Yahoo will be included in the composition of belonging to Verizon AOL. “We have an extraordinary respect for the achievements of Yahoo – this transaction will release the full potential of Yahoo” – wrote the president of AOL, Tim Armstrong.
Most analysts estimated that after the purchase of Yahoo by Verizon the position will lose previous president of the former entity – Marissa Mayer. In their view, failure ended its attempts to improve the financial situation of the company. However, the message aired on Monday Mayer told employees that it plans to stay in office. “I love Yahoo and believe in each of you. It is important for me to see a new chapter in the history of Yahoo,” – said in an e-mail circulated to employees.
Having its headquarters in Sunnyvale, California, Yahoo has long time lost profits, among others, generated by the tools of internet advertising. Profits concern falling, even though the digital advertising market is valued by analysts at eMarketer 160 billion dollars. Most of this amount, however, goes to Google and Facebook – the two companies, which in recent years outclassed Yahoo as an Internet leader. At its peak, before 2008, the value of Yahoo valued up to 130 billion dollars.
The Associated Press stresses that the company’s sales Verizonowi may lead to the dismissal of thousands of Yahoo employees.
Yahoo was founded in 1994 and made it two students – Jerry Yang and David Filo. Originally, the company focused on searching online, quickly gained a leading position and a high market value. After some time, Yahoo began to focus on the business media giving Google’owi field. AP also stresses that the company has ignored the potential of social media and did not react quickly to the growing popularity of mobile devices such as smartphones and tablets.
In 2008, Microsoft tried to buy Yahoo for more than 44 billion dollars. The company’s management then rejected the offer.
lm / ITM /